The Out of Home (OOH) industry today announced its half year net media revenue results, posting a 35.4% dip compared to this time last year.
Roadside billboards posted $129.7 million in 2020, compared to $176.8 million in 2019. The roadside other category (street furniture, bus/tram externals, small format), saw $78 million in revenue, down from $126.1 million in 2019.
Transport (including airports) took the biggest dive with $44.1 million in 2020, compared to $82.6 million last year.
The retail, lifestyle and other category posted $37.3 million, compared to $61.8 million last year.
Digital out of home (DOOH) revenue accounted for 55.7 per cent of total net media revenue year-to-date, an increase over the recorded 54.0 per cent for the same period last year.
