B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • WPP
  • Thinkerbell
  • oOh!Media
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Optus Offers Aussie F1 Grand Prix Racegoers An “Immersive” VR Experience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Optus Offers Aussie F1 Grand Prix Racegoers An “Immersive” VR Experience
MarketingTechnology

Optus Offers Aussie F1 Grand Prix Racegoers An “Immersive” VR Experience

Staff Writers
Published on: 8th April 2022 at 9:46 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Optus has announced it will bring world-class VR tech to this weekend’s Formula 1 Australian Grand Prix, with the OPTU5G VR Track Tour, giving fans a unique opportunity to test their skills while experiencing a birds-eye view of Albert Park.

Wearing a sophisticated HTC VR headset, racegoers will take pole position as they experience an immersive 360° tour of the Albert Park Grand Prix Circuit with Optus ambassador, V8 Supercar driver, Chaz Mostert.

The high definition 5G-enabled encounter will transport fans above the track, where you’ll feel the thrill of the circuit’s chicanes, moving at lightning speed through every twist and turn.

https://www.bandt.com.au/information/uploads/2022/04/optus_f1_05042022_vnr__chaz.mp4-Original.mp4

Pushing their senses into overdrive, they’ll feel an added rush of adrenalin as they accelerate down the straight at blistering speeds, with Mostert on hand offering words of encouragement along the way.

It’s even more exciting that the Formula 1 Heineken Australian Grand Prix 2022 will finally make its triumphant return to Albert Park on Thursday, 7 April, after two years of pandemic restrictions.

“We’re excited to partner with Optus to bring fans a new way to experience the redesigned Albert Park Grand Prix Circuit,” said Australian Grand Prix corporation general manager, Michelle Greco.

“Showcasing all of the exciting changes, the OPTU5G VR Track Tour provides an immersive perspective of the circuit like never before, which is all made possible thanks to state-of-the-art technology – this VR experience is a must do.”

Optus managing director of marketing and revenue, Matt Williams, commented, “As a Formula 1 Heineken Australian Grand Prix 2022 partner, we are excited to offer event visitors the opportunity to see the track from a different perspective.

“The OPTU5G VR Track Tour brings the metaverse to life, merging reality with virtual reality to create an exhilarating user experience. And what better way for people to see the track here in Melbourne than with Chaz, a motorsport legend.

“Optus 5G provides the low latency, high-capacity and speed required to bring this multi-user ‘tour’ to life in high-definition graphical detail without the need for a safety car. What we’re showcasing here in Melbourne is the future of entertainment, fuelled by 5G and I can’t wait for people to experience it first-hand.”

Mostert added,“If you’re down at Albert Park this weekend then head over to visit the OPTU5G VR Track Tour. I can honestly say that once you put that VR headset on and get up in the sky with me you’re not going to be missing traction control.

“I’ve driven this track many times but experiencing it from up high has given me a whole new perspective.”

The OPTU5G VR Track Tour will be located in Champions Gateway and is a free experience available to all ticketholders across the four-day event.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Australian Grand Prix, formula 1, Optus
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?