Optus Challenges Telcos With Data-Less Music Streaming

Young asian woman listening to music
SHARE
THIS



Optus is now allowing consumers to stream music on their phones without using up precious data.

Music is the next pillar the telco is tackling after securing the rights to broadcast the English Premiere League, with select matches on SBS. Further music initiatives involve partnerships with Universal Music and iHeartRadio.

The offering of data-less streaming will be available for select Optus consumers.

The move comes as LG and Commercial Radio Australia noted consumer distaste at the amount of data streaming uses. The tech company and industry radio body launched the first digital radio phone on Wednesday.

“As smart phones become even smarter, customers are increasingly turning to their mobiles for entertainment,” said Ben White, managing director of marketing and product at Optus.

“With 78 per cent of 16-34 year olds’ already enjoying music streaming, it makes sense for Optus to partner with some of the most sought after streaming services.

“Although Australia is a nation of music lovers, we know that data is the number one barrier for Optus customers when it comes to music streaming. We’re confident these plans will break down the data barrier and convince more Aussie’s to try music streaming with Optus prepaid.”

The partnerships with Universal Music is developed by Optus’s branded entertainment agency, BRING. The iHeartRadio partnership is helped along by Optus’s social video content agency Emotive.

“With the passion for and consumption of music at an all-time high, we couldn’t be more excited to partner with Australia’s most innovative telco, Optus, to create platforms that bring artists and Optus’ customers together to experience life changing events and content,” said George Ash, president of APAC Universal Music.

Geraint Davies, chief operating office at iHeartRadio Australia, added, “We’re excited that Optus customers are able to get closer to the artists and music they love, anytime all for free through iHeartRadio.

“With access to multiple ‘money can’t buy’ iHeartRadio LIVE events here in Australia, as well as the opportunity to be part of some of the world’s biggest music events, streaming iHeartRadio has never been easier and we look forward to Optus customers connecting with the extensive range of content available to them.”

Please login with linkedin to comment

Advertising Standards Bureau Amobee Hat Tip

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]