The Outdoor Media Association has revealed that the net media revenue for the Out-of-home (OOH) industry increased by 3.15 per cent to $406.3 million for the quarter four period in 2025. This is up from $393.9 million for the same period in 2024.
This contribution lifted the total 2025 reported net revenue to 11.43 per cent for a total of $1,449.5 million up from an adjusted figure of $1,300.8 million for 2024.
Revenue from Digital Out-of-home (DOOH) in 2025 accounted for 76.6 per cent of total net revenue, up from the recorded figure of 74.9 per cent in 2024.
This latest revenue announcement comes ahead of the imminent arrival of the next iteration of MOVE in Quarter One of 2026. MOVE is a world-first powerful and granular audience measurement tool that unifies the Australian OOH industry on standards and metrics.
The transition to MOVE represents a new and united currency and will be the only OOH industry standard for campaign planning, buying and reporting.
“Q4’s results are a fitting end to the strong performance of Out of Home in 2025. It continues to be the best performing medium to run campaigns, delivering for brands and their audiences,” said Outdoor Media Association and MOVE CEO, Elizabeth McIntyre.
“We look forward to the continued growth of OOH in 2026, and soon the industry will have the best-in-class measurement with MOVE—delivering even more proof on the strength and effectiveness of OOH to reach audiences, Australia-wide.
“I also want to warmly welcome yStop to the Association and look forward to collaborating with their team to drive the industry forward.”
yStop national agency manager, Caroline Potts said, “At yStop, we focus on smart, well-designed outdoor infrastructure that connects communities and delivers strong results for advertisers. We’re excited to join the Association and work with industry leaders to help strengthen and evolve Out of Home across Australia.”
