Omnicom Oceania has acquired the majority of customer experience agency CX Lavender.
The holding company said the acquisition would strengthen its capability across customer experience, loyalty and digital transformation.
It follows CX Lavender going into voluntary administration earlier this year. At the time, the administrators told B&T that the business was “continuing trade, and work is continuing on all customer projects”.
One of those clients was Westpac. Omnicom’s acquisition of the business will see CX’s roughly 20 employees, proprietary technology assets and CX Lavender’s brand come into the fold.
Omnicom added that its acquisition ensures “seamless continuity” for CX’s employees and service delivery for Westpac.
Founded in 1997, CX Lavender has built a strong reputation for helping Australian brands deliver customer experience, loyalty, digital platform and transformation solutions that connect strategy with implementation.
Nick Garrett, CEO of Omnicom Oceania, said: “Customer experience has become a whole-of-business challenge for clients, and this acquisition accelerates our customer experience capabilities across the group.”
“The partnership marks another step in Omnicom Oceania’s progress moving beyond a traditional media and creative model into a broader marketing and customer transformation business.”
Adrian Paul, COO of Omnicom Oceania, said: “The team at CX Lavender, known to many in the industry as ‘Lavs’, brings deep expertise across customer experience, digital transformation and ecosystem delivery. What attracted us most was the quality of the team, their technical capability and the strong client partnerships they’ve built over many years.”
“This acquisition will preserve the independent spirit and culture of Lavs, backed by the scale and capabilities of Omnicom Oceania. This investment strengthens the connected capability model we are building across Omnicom Oceania and further expands our ability to help clients navigate increasingly complex customer and marketing environments.”
Ryan Stubna, chief creative officer of CX Lavender, said: “Joining the Omnicom Oceania network gives us the opportunity to scale our capability and continue evolving how we help clients design and deliver connected customer experiences. Our client services director, KaLing Ng, and I are excited to retain our indie energy, backed by a powerhouse network.”
“There’s a strong alignment in how both businesses think about the future of customer experience and the growing need for more connected customer journeys. Bringing our specialist capability together with Omnicom Oceania’s broader network creates exciting opportunities for both our team and our clients.”
CX Lavender has worked with leading Australian brands across financial services, retail and travel, combining strategy, experience design and technical capability to deliver end-to-end customer transformation solutions.
