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TwentyTwo Digital
Team PROFILE
Agency Type
Digital
Ownership
Independent
tagline
Marketing that makes impact
LEADERSHIP TEAM
Sarah Pelecanos
Founder
Ashton Tuckerman
General manager
Mikayla Nicol
Head of digital
Key Stats
Offices
Brisbane
Headcount
10 permanent, 4 freelance
Gender Balance Staff
M: 30%
F: 70%
Gender Balance Leaders
M: 25%
F: 75%
Client book
Client Wins
8
Client Losses
3
Client extensions
5
Largest clients
Australia Wide First Aid
Roy Gripske & Sons
Domino's Pizza Enterprises Ltd
Agency Scorecards report
The past year proved to be a steadying one for Brisbane-based indie digital and performance outfit TwentyTwo Digital.
Now five years in, decided to find a new beat and make some significant changes to its structure to help it grow long-term. For instance, the agency said it brought more structure to its leadership team, moving away from its previous founder-led model.
It also redefined its staff roles and introduced clear, documented growth pathways to help staff grow. It rebuilt its onboarding for both clients and team, creating clearer expectations from day one, and set about implementing workflow improvements covering everything from client proposals to reporting via live analytics dashboards rather than its more clunky previous effort, which it called “death by PowerPoint”.
It did, however, have both its strongest month and quarter on record.
It welcomed eight new clients including Springfield Healthy Hearts Scope and Epliepsy Queensland, both on a project basis. It also extended and expanded contracts with five of its clients, including RGS Group and Australia Wide First Aid.
It did lose three clients, however: Raymont Residential College, Trinity College Queensland and FarmCare. In its submission TwentyTwo Digital said two of the losses were due to client budget constraints that were unrelated to the performance the agency delivered.
All told, 2025 is unlikely to remembered as a vintage album from TwentyTwo Digital. But it should hopefully find its rhythm again and turn up the volume in 2026.
Hightlights reel
Ethose Christmas Campaign
A creative-led campaign centred around a feel-good, giving message.
The strong visual direction and community-focused storytelling fostered genuine engagement and helped create a warm, connected brand moment over the holiday period.
Hightlights reel
AWFA Summer Giveaway Campaign
The giveaway campaign was designed to be a highly engaging summer campaign that combined education with entertainment.
It not only reinforced important first aid messaging but also drove strong community interaction and meaningful engagement across AWFA’s online platforms.
TwentyTwo Digital's take on 2025
2025 was a year of evolution for TwentyTwo Digital. We made bold decisions: formalising our leadership structure, redefining roles, and resetting our capability model to support longterm, sustainable growth.
We grew permanent headcount, strengthened our digital expertise, and introduced transparent salary bands and structured growth pathways so our team can clearly see their future forward with us.
We retained major partnerships, worked alongside some of Australia’s largest brands, and helped emerging brands come to market. Most important of all, we’ve built the team who will carry this agency into its next era.
The curiosity, care and commercial sharpness inside TwentyTwo today is unmatched in our history – and we’re only just getting started. 2025 wasn’t about chasing scale.
It was about building something enduring – and we leave the year stronger, more aligned and deeply optimistic about what comes next.
Mikayla Nicol,
Head of digital
Nicol has redefined the agency’s digital standard.
She has unlocked new pitches, uplifted team capability, and elevated digital performance
agency-wide.
If we were a band, we'd be...
The Jungle Giants
The Jungle Giants are one of Brisbane’s great exports and proof that you can build something exciting, creative and world-class in BrisVegas!
The Jungle Giants also remain one of the most frequently played artists on the TwentyTwo Digital office playlist.
TwentyTwo Digital
B&T's Agency Score
6.8
Previous season: N/A
Critic's Comment
“With improved foundations in place, 2026 is TwentyTwo Digital has a chance to turn turn up the volume. More to come..”