OMG Launches Hearts & Science In Australia

OMG Launches Hearts & Science In Australia
SHARE
THIS



Omnicom Media Group (OMG) has announced the formal launch of Hearts & Science (Hearts) into the Australian market.

Hearts will be establishing its Australian presence through fellow Omnicom agency, m2m. 

It will sit alongside OMD and PHD in OMG’s stable of brands as Omnicom’s data driven marketing agency.

Initially launched in North America in April 2016, Hearts is now a global powerhouse with 24 offices around the world including New York, London, Tokyo, Toronto, Dubai and of course now Sydney and Melbourne.

 

While Hearts has an existing global client base in Australia, m2m brings with it an impressive client list including Hyundai, Audible, Blackmores and Hoyts, offering them the same entrepreneurial spirit, people-driven culture and focus on client service, but now with the ability to access Hearts capabilities around data driven marketing.

Jeremy Bolt has been named CEO of Hearts.

Commenting on the choice, OMG CEO of Australia and New Zealand Peter Horgan said: “Under Jeremy’s joint leadership with Des Odell, Resolution and Annalect have grown from strength to strength in the Australian market.

“With his combined expertise in analytics, data, and agency management, he is singularly capable of translating the Hearts & Science success to the Australian market”.

Wendy Gower, MD of m2m Sydney will remain in the role as MD for Hearts.

Gower has held the role of MD for the last five years in which time the agency has quadrupled in size and built a fantastic team and client base.

She said: “I am thrilled to be working with Jeremy launching Hearts & Science into the Australian market.

“The needs of our clients are changing as are their requirements of their agency partner. Transitioning to Hearts equips us to continue this journey leveraging data and technology alongside new approaches to services and solutions.

“This will enable us to meet the needs of our clients and their customers better and faster. It’s a very exciting time for the team”.

Hearts CEO Jeremy Bolt said: “While Hearts is already servicing existing global clients in the Australian market, we believe it is the right time to dial up Hearts & Science locally.

“With the increasing focus and complexity in marketing data and technology, trusted agency partners are well positioned to not only help drive this journey but also to manage and drive growth.

“It is time we moved from billings to ROI as the scorecard”.

Please login with linkedin to comment

Hearts & Science omg

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]