Omnicom Media Group agency OMD has been appointed media agency of record by Freedom Furniture Australia.
OMD Sydney will bring Freedom’s mission “to make beautiful things for the home available to everyone” to life via media strategy, planning and investment across all offline channels.
“At Freedom, we believe in long-term partnerships, and after eight years with our previous agency, we couldn’t pass up the opportunity to partner up with OMD to guide our next horizon of growth across Australia and New Zealand,” Katherine Martin, head of media & partnerships at Freedom Australia said.
“The team’s ability to understand our brand and business objectives, to identify future opportunities and bold category moves, and most importantly to quickly build trust and connection with our marketing team has us excited about the next chapter of the Freedom story,” Martin added.
“Freedom is a master of their craft, known for the quality of their product and making stylish and sustainable furniture accessible to Australians, we are incredibly proud to partner with such an iconic Australian brand. We know collaboration fuels progress, and when we build together, we unlock new possibilities. Freedom shares this vision, and we look forward to cocreating superior outcomes and lasting success for their brand and customers,” Laura Nice, co-CEO of OMD Australia said.
“What excites us most about this partnership is that Freedom, like OMD, cares deeply about the people they work with and the value of partnership. At OMD, we pride ourselves on building long-standing, trusted relationships with our clients, and it’s clear that Freedom shares the same belief. That alignment makes them the perfect partner for us, and we’re thrilled to begin this journey together,” Amanda Watts, managing director of OMD Sydney added.
The appointment is effective immediately.
