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Reading: OMD Continues Stunning Purple Patch As It Storms Into Top Spot For Agency New Business
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B&T > Media > OMD Continues Stunning Purple Patch As It Storms Into Top Spot For Agency New Business
Media

OMD Continues Stunning Purple Patch As It Storms Into Top Spot For Agency New Business

Staff Writers
Published on: 20th May 2016 at 6:00 AM
Staff Writers
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There’s clearly something in the water at OMD! The media agency, bouyed by a raft of new wins, has stormed to the top of R3’s New Business League for Aussie agencies for the month of April.

On Monday, the agency announced it had won the media business for Coles from UM, on Wednesday it then announced it had retained the Village Roadshow business, and yesterday it added the lucrative Wesfarmers/Target account to its roster, again winning the business from UM.

The New Business League is published monthly by marketing efficiency company R3 and looks at agency performance and marketing ROI for clients.

The table is compiled using data supplied by 26 multinational agencies on a monthly basis. The company also measures the data against client estimates and Nielsen data.

The data for April 2016 showed OMD in the number one spot, up from second last momth, with the wins outlined above plus Volvo Trucks and Sony Music.

GroupM relinquished its number one spot it earned in March and moved back to second but still managed to secure Westpac’s media.

Carat, despite some impressive wins, dropped one spot to third on the list despite winning Greenstone, Bailey Nelson, Baptcare and the Grocery Council of Western Australia. That said, Carat laid claim to 28 new business wins month-on-month.

There was no startling movements either up or down in this month’s stats with the biggest movement being Maxus who dropped four spots from seventh to eleventh in the rankings.

Check out all of April’s new business wins here:

Screen shot 2016-05-19 at 10.40.33 PM

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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