OMA Launches Campaign With National Geographic To Help Save Endangered Animal Species

OMA Launches Campaign With National Geographic To Help Save Endangered Animal Species

Members of the Outdoor Media Association (OMA) have launched a campaign as part of a global partnership with the National Geographic Society and out-of-home (OOH) industry bodies from 20 countries around the world to bring attention to species at risk of extinction.

Commencing on Endangered Species Day (18 May 2018), a variety of powerful images will run across digital signage in NSW, Queensland, South Australia, Victoria, and Western Australa to raise awareness about populations in decline all over the world and to inspire people to learn how to help protect them.

The campaign will be unrolled first in Australia and is supported by eight companies: Adshel, APN Outdoor, Bishopp Outdoor Advertising, goa, JCDecaux, oOh!media, Outdoor Systems, and QMS Media.

OMA chief executive Charmaine Moldrich said: “OMA members annually donate more than $36 million in media services and space to support community and government programs.

“We are proud to be part of this global campaign which will be broadcast on digital out of home in every continent, except for Antarctica.

“The creative has been curated by National Geographic, featuring relevant species for each region – driving home the fact that this issue affects every corner of the world.”

The National Geographic Photo Ark, led by photographer Joel Sartore, is a multi-year endeavour to document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts.

Sartore’s breathtaking portraits motivate people to care about these animals and to do something while there’s still time to protect them.

To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include portraits of more than 12,000 species.

National Geographic campaign [3]

National Geographic campaign [5]

National Geographic campaign [2]

National Geographic campaign [6]

The campaign will feature 10 species, all of which are listed on the International Union for Conservation of Nature Red List as vulnerable, endangered or critically endangered.

While some regions will showcase endemic species, all of the countries will highlight the Sumatran rhinoceros, one of the most endangered large mammals on the planet.

National Geographic campaign [4]

Global audiences will also be invited to visit PhotoArk.org to learn more about the species depicted across the digital OOH formats and learn about ways to protect wildlife and their habitats.




Please login with linkedin to comment

National Geographic Society OMA Outdoor Media Association

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]