Earlier this week, something rather unusual happened at Pinterest’s Park Street office in Sydney. At around 5pm on Wednesday, Sydneysider couple Naïla and Lachlan got hitched in its communal meeting room area.
The area was transformed. The stools and screen were hidden away behind cascading, luxurious fabrics in fabulous shades of olive and burgundy. Foliage and bouquets lined the aisle between the seats. It was quite like nothing I’ve ever seen before.
The afternoon came together to help promote the release of Pinterest’s new Wedding Trends Report—as well as get Naïla and Lachlan hitched. Showcasing 15 trends, the report offers a forward-looking view on what is set to define how couples will plan, style and experience their weddings in the year ahead. It’s in much the same fashion as its Pinterest Predicts report, though with a laser-focus on the nuptials.
Find out more: Escapism, Emotional Disconnection & Fun: Pinterest Reveals Its Sprawling 2026 Trends
Bride Naïla said, “Lachlan and I have spent years dreaming about our wedding and planning it on Pinterest, so when the opportunity arose to make our big day the centrepiece of future wedding trends, it just felt right to say ‘I do’ here. And the best part? Our furbaby Captain got to be by our side – something she won’t be able to do at our European destination wedding later this year.”
“We always knew we wanted something that felt different, personalised. Pinterest was our go-to for inspiration, so seeing those ideas come to life around us in such a personal way has been incredibly special.”
The happy couple—with Lachlan a local Aussie and Naïla from France—met as surf lifesavers in Sydney’s Northern Beaches seven years ago.
The activation was conceived by Pinterest’s APAC head of comms Amber Morris and brought to life by internal team with help from On Point Planning Co and comms agency Fleishman Hillard.
Naïla and Lachlan’s wedding revolved incorporated several of the trends from Pinterest’s Wedding Trends report: Unexpected Venues, Nostalgic Tech Touches, Before I Do, Rooted Romance & Ethereal Shimmer and Alt-Bouquets. More on these below.
“This year’s trends highlight a shift towards non-conventional celebrations, with couples creating days that feel intimately unique to them. There is a growing emphasis on personalisation, analogue touches, nostalgia and immersive guest experiences. However people choose to celebrate, we are proud to be the platform they turn to when planning their special day, helping transform early inspiration into reality,” saod Jace Molan, a trendspotter at Pinterest Australia.
Among the guests at the wedding were a small coterie of Naïla and Lachlan’s friends, as well as a select group of creators and one stowaway B&T hack.
A suite of brand partners also helped with the wedding. As Pinterest’s MD Melinda Petrunoff told us earlier this year, there is ample upside for brands that take notice of the trends.
“For those who are agile with their products, their ability to feature the products that are going to be on-trend gives them relevancy. Their content will be more engaging, they’re going to get more saves. They’re going to get the benefit of these trends that we know will last. And they’ve got time to plan it because we’re saying this is what’s going to be happening before it does versus what’s happening now,” Petrunoff said.
On Point Planning Co took charge of the fabrics and creating sensory stations, including a custom scent stacking, created a richer, moodier and more dimensional experience.
Grace Loves Lace dressed the bride and Petal & Pup, the bridesmaids, channeling opalescent finishes, dreamy pastels and bridal accessories with a focus on headwear
M.J. Bale dressed the groom and best man in classic tailored suits for the ‘ceremony-reception’ timeless style looks.
Custom stationery was designed by Canva with tactile keepsakes for wedding guests, including a bespoke newspaper of the bride and grooms love story, invitations and menus.
MECCA brought the report’s trend of soft-drama hair and full glam makeup trend to life with high-impact beauty, making the bride and bridesmaids feel fresh and effortless.
Meet Me At the Table Co reimagined the traditional bouquet boutonniere with a floral handbag and full lapel on the groom’s suit.
Naïla and Lachlan also worked with Pinterest to curate their bucket list ‘paper wedding’, ahead of their European destination wedding in Spain, weaving in low-pressure rituals leading up to the big day.
Vogue-featured wedding photographer Kyle Ingram (@kyle.ingram) and Beck Zambesi of Your Romance Content Creation (@yourromance_cc) captured the day in full, curating their own boards of the day’s highlights.
The life of an advertising trade journalist is such that few things surprise us. This was genuinely one of them.
But what are couples, besides Naïla and Lachlan, looking for? Pinterest has identified 12 macro trends which brands in the weddings—or wedding-adjacent space—should be aware of.
Before I Do
Wedding inspiration in 2026 begins long before the aisle. Couples are prioritising everyday connection, weaving low-pressure rituals into the planning process and leaning into engagement shoots that feel more candid than staged. Think date nights, café moments and familiar places with built-in personality over formal studio set-ups. The result is a softer, more documentary-style lead-up to the big day, one that feels personal, playful and rooted in real life.
Rooted Romance and Ethereal Shimmer
Wedding palettes in 2026 are split beautifully between grounded and glowing. On one hand, couples are gravitating toward moody, nature-driven tones that feel rich, romantic and organic: plum, merlot, fig and olive. On the other, opalescent finishes and iridescent hues are bringing a fantasy-like sheen to wedding colour stories, with chrome accents, dreamy pastels and jewel-toned depth adding a luminous edge.
Unexpected Venues
Ballrooms are making room for spaces with built-in atmosphere. In 2026, couples want venues that feel transportive, immersive and instantly photogenic. From nightlife-inspired settings to cinematic backdrops and nature-forward escapes. Weddings are becoming less about formality and more about creating a scene.
Messy Coquette Décor and Sensory Styling
Decor is shifting toward romantic maximalism with a tactile edge. Drawing inspiration from the ‘Opera Aesthetic’ trend from Pinterest Predicts, couples are layering draped fabrics, stained glass, lace and velvet with statement installs and playful experiential moments. At the same time, styling is increasingly sensory: flower bars, perfume stations, herbs, citrus and produce-based centrepieces are turning the décor into something guests can see, smell and interact with. The overall effect is richer, moodier and more dimensional.
Quirky Cakes
Desserts are joining the storytelling too, with cakes getting a personality upgrade. In 2026, couples are leaning into nostalgia, kitsch and visual humour with desserts that feel playful, custom and a little surreal. From tiramisu wedding cakes and flower pot cakes to polka dots, oil pastel finishes and vintage pink-and-red palettes, wedding cakes are doubling as edible art.
Analogue Activities & Keepsakes
Hands-on guest participation is back. Couples are bringing in offline entertainment and tactile favours that encourage interaction without relying on screens. These details feel beautifully simple, but they also create built-in keepsakes guests can take home or contribute to throughout the night.
Nostalgic Tech Touches
Retro tech is stepping into weddings in a big way. In 2026, couples are embracing analogue-inspired details that make guest participation feel tangible and memorable, while still layering in just enough digital storytelling to replay the magic in real time. From projectors and slideshows to camcorders and video guestbooks, the mood is lo-fi, sentimental and deeply shareable.
Alt Bouquets
Bouquets are ditching tradition and adopting a more expressive style. In 2026, expect statement-making alternatives that play with material, shape and sentiment – from beaded and embroidered florals to bouquets that double as accessories or keepsakes. Personalization is the common theme, with couples using bouquets to reflect inside jokes, individual aesthetics and texture-driven styling.
Gen Z Spotlight: Alt-Bride Styling Touches
Gen Z is ditching ‘classic bride’ for an alt-wedding aesthetic. Romance gets a little edgier, a little louder and way more personal: dramatic styling, statement accessories and beauty that reads like an editorial shoot instead of a tradition checklist. Think soft-but-sharp contrasts, unexpected details, vintage touches with a vibe that feels styled, not staged.
Bridal Accessories Edit
Bridal style is taking a full-accessory approach this year. Headwear is rising to anchor the look, jewellery is bolder and more eclectic, shoes are more striking and finishing touches feel curated rather than conventional. Pearls, tiaras, lace and silver details are all helping couples create wedding looks that stand out.
A Moment for Men’s Jewellery + Silver Steps In
Wedding styling is expanding beyond the expected, and that includes accessories for men. Jewellery is becoming the new boutonnière, while silver is stepping in as the go-to metal. Cleaner, cooler and more modern than warm gold.
Convertible Ceremony Styles
Wedding fashion is shifting toward looks that feel stylised, referential and buildable. ’80s influence is rising, gender-expansive tailoring is gaining momentum, and dresses are becoming more transformable through detachable layers and ceremony-to-reception styling.
Iridescent Tailoring
Suiting is also moving beyond traditional neutrals, with silky pinks, dusty rose, sea green and mirror-like finishes bringing a softer, more fashion-forward take on formalwear.
Soft-Drama Hair and Full-Glam Make-up
Beauty looks are trending toward glamour with a slightly undone finish. Bridal hair in 2026 is all about volume, softness and personality – think telenovela-inspired texture, soft side parts, elevated messy updos and accessories woven directly into the hairstyle – paired with a return to statement make-up inspired by vintage Hollywood and full-glam polish. It’s high-impact, but never too perfect.
