B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • B&T Agency Scorecards
  • Nine
  • ABC
  • SBS
  • Pinterest
  • Channel 10
  • channel 7
  • Channel 9
  • Partner content
  • WPP
  • FIFA World Cup
  • Seven
  • TikTok
  • Zenith
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: NRMA & Apple Partner To Provide Roadside Assistance To Stranded Drivers Via Satellite
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > NRMA & Apple Partner To Provide Roadside Assistance To Stranded Drivers Via Satellite
Advertising

NRMA & Apple Partner To Provide Roadside Assistance To Stranded Drivers Via Satellite

Staff Writers
Published on: 10th September 2025 at 12:43 PM
Edited by Staff Writers
Share
3 Min Read
SHARE

The NRMA has partnered with Apple to provide access to roadside assistance via satellite for iPhone users.

From Monday 15 September, Australians with an iPhone 14 or later – including the newly announced iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max - will be able to connect to Roadside Assistance via satellite, giving them peace of mind when they’re travelling beyond mobile or Wi-Fi coverage.

Australia’s vast distances and low population density make satellite coverage a particularly useful feature for NRMA members driving long distances in low coverage areas throughout the country.

The satellite roadside function will operate throughout Australia and will connect drivers with roadside assistance, ensuring NRMA members have access to essential help right across the country, regardless of where they have broken down and will allow the NRMA to get to stranded drivers faster and provide added assurance for members.

“Around half of NRMA members live in regional and rural areas and the rest will go on at least one road trip a year, so this technology will be very useful and give further peace of mind for our members when on the road,” an NRMA spokesperson said.

“When drivers break down in areas without cell coverage, they’re often forced to flag passing vehicles or walk considerable distances. Not only is roadside assistance via satellite faster and more convenient, it also safer and helps us to find members using exact GPS coordinates,” they added.

Non-members can also access the roadside assistance function with prompts, allowing stranded drivers to join NRMA roadside and request assistance immediately.

Roadside Assistance via Satellite is specifically tailored for non-emergency situations, with the SOS function available for critical emergencies. The roadside function fills a gap where emergency assistance isn’t required, but drivers still require non-urgent assistance.

Already operating in the UK and USA, Apple users with recent model iPhones can activate the internal satellite through the phone’s control centre and follow the prompts to connect to the NRMA for roadside assistance. Users can select the issue they need assistance with before texting the NRMA directly.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Apple, NRMA
Share
Fredrika Stigell
By Fredrika Stigell
Follow:
Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

Latest News

The ‘Human Headline’ Derryn Hinch Passed Away
10/07/2026
‘Diluting The Entire Purpose’: M&M’s UK Ad Ban Raises Questions Over Future Of Brand Characters
10/07/2026
TV Ratings (9/7/2026): AFL Tops The Night With Shock Dockers Comeback
10/07/2026
3rdspace: B&T’s Agency Scorecard 2026
10/07/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?