NRL On Seven? Broadcasters In A Frenzy To Map Out Footy In 2020

NRL On Seven? Broadcasters In A Frenzy To Map Out Footy In 2020
SHARE
THIS



Channel Seven is reportedly looking to swoop in and steal the broadcast rights for the NRL in 2020, according to reports.

The Sydney Morning Herald is reporting Seven has reached out to the NRL about the possibility of broadcasting NRL matches, should Nine wish to relinquish one of its three live games.

Whether or not Seven’s hopes to broadcast the NRL in 2020 comes to fruition rests heavily on today’s broadcast meeting between Nine boss Hugh Marks, Foxtel CEO Patrick Delany and ARLC chairman Peter V’landys.

Nine – which is in the strongest negotiating position out of the three parties – is reportedly angling for the NRL to scrap the weekly Friday 6pm and Thursday night fixture as a way to maximise ratings.

It has also been reported Nine would prefer for the season to be cancelled altogether as a way to save money during this time.

Foxtel, on the other hand, is not looking to change its existing simulcast, per the Herald.

This is despite reports Nine is on the hunt for exclusive matches.

So where does Seven fit in?

Should the NRL opt to keep the Thursday and early Friday night slots, against Nine’s wishes, the NRL may turn to Seven as a potential FTA broadcaster.

An existing friendship between Seven boss James Warburton and NRL CEO Todd Greenberg adds fuel to the whispers.

Despite the dire financial health of the network, the cancellation/postponement of sporting events such as the Tokyo Olympics and Wimbledon could create some budget room for Seven.

Then there’s the matter of the AFL.

Seven is currently the FTA broadcaster for the AFL which, like the NRL, is currently suspended as a result of COVID-19.

The AFL made an early call to shorten the 2020 season from 23 rounds to 17, resulting in a 15-20 per cent reduction in the existing broadcast deal.

However, while the NRL is clearly desperate to get back onto the field and start generating broadcast revenue once more – setting the ambitious return date of May 28 – the AFL is far more coy.

While the NRL is believed to be in poor financial health, the AFL is in a far stronger position, having purchased Melbourne’s Docklands Stadium (now named Marvel Stadium) for $200 million in 2016.

Having an asset of this size has allowed the AFL to get a line of credit from the banks.

Like the NRL, there are reports the AFL is planning a ‘quarantine hub’ model to get the season restarted, Seven’s interest in the NRL could suggest there may be no return-to-play for the AFL in 2020.

 

Please login with linkedin to comment

AFL Nine NRL Seven

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]