Audio ad tech provider Triton Digital has announced that NOVA Entertainment has joined its programmatic audio exchange that enables advertisers to buy digital audio inventory across the radio network.
According to Triton Digital a2x is the first audio ad exchange that lets advertisers buy programmatic online and mobile audio inventory, with the platform’s automated, exchange-driven method of buying and selling ad impressions designed to facilitate rapid and precise transactions.
Triton Digital’s managing director of market development and strategy, Benjamin Masse, said the company is proud to partner with NOVA.
“Their stations attract a highly-engaged and diverse audience, which will add incredibly valuable impressions to a2x,” he said.
NOVA Entertainment group sales director Peter Charlton said exploring new ways of monetising the network’s digital audio inventory while continuing to improve the streaming experience for its audience is an important piece of the network’s overall digital strategy.
“The precise targeting capabilities within a2x made the decision to partner with Triton an easy one,” Charlton said.
“The ability to provide our audience with relevant ads will certainly make for a better streaming experience for our audience, and more engaged listeners for advertisers.”