Once seen as one of the more boring mediums, OOH has now become the golden child of creatives everywhere.
In a world where so much is digital, OOH offers brands a chance to interact with their customer in the real world. The OOH offering of the Barbie movie further cemented its position as a creative leader.
And Amazon gained the worthy praise of Thinkerbell Founder Adam Ferrier this week, after its latest OOH offering caught the eye of his son.
In a LinkedIn post this weekend, Ferrier shared a picture of the ad and said “not often I see one of these in the wild vs. social media. Spotted by son well triggered Amazon”.
In the ad, Amazon has taken over a bus stop and covered it in green tinsel and gifts so it has a Christmassy vibe. On top of the bus stop are a series of presents and Amazon delivery boxes.
Industry ads agreed the ad is powerful with one commenting: “Now that’s out of home done well”.
Last week Amazon’s content arm, Amazon Prime, was in the press after it secured the rights to the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027.
The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to the video streaming service. According to The Sydney Morning Herald, the rights deal is the most significant sports deal ever to go to a streaming service without an attached free-to-air partner.
News of the deal has come just two weeks after the final of the 2023 World Cup, in which Australia overcame India by six wickets. The event was a significant win for free-to-air television, with the final being viewed by over 1 million Australians on the Nine Network.
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