B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: No Charger? Smaller Battery? Cheaper? Rumours Fly Ahead Of iPhone 12 Release
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > No Charger? Smaller Battery? Cheaper? Rumours Fly Ahead Of iPhone 12 Release
Technology

No Charger? Smaller Battery? Cheaper? Rumours Fly Ahead Of iPhone 12 Release

Staff Writers
Published on: 16th July 2020 at 10:36 AM
Staff Writers
Share
3 Min Read
SHARE

With September fast approaching, Apple fanatics know this only means one thing  – the launch of the new iPhone is close.

Despite the COVID-19 outbreak, Apple boss Tim Cook is still expected to get onstage at the Steve Jobs Theater in a little over a month’s time and announce the latest range of iPhones.

And according to the experts, there are some significant changes coming in the new devices.

In terms of the name, although Apple has previously followed the pattern of a numerical increase one year, then an ‘S’ the following year (eg iPhone 6 in 2014 followed by the iPhone 6s in 2015) the anticipated changes are so significant that it is unlikely there will be an iPhone 11S to follow last year’s iteration.

This means the iPhone 12 will be hitting shelves in September.

Rumours – from dedicated site macrumors.com – suggest the iPhone 12 will not include a power adaptor or EarPods in the box, both as a way to cutdown on production costs and steer users towards wireless options.

And this cost-cutting could be passed on the the customer.

Many were surprised last year when Apple released its base model iPhone at a price roughly $US50 cheaper than the year before.

And this trend could continue in 2020.

Tech analyst Jon Prosser tipped the base model iPhone 12 to be priced at $US649 ($926) – roughly $US50 cheaper than the 2019 price.

Been seeing some reports speculating on iPhone 12 prices, so I asked my sources 👇

5.4 iPhone 12 D52G
OLED / 5G
2 cam
$649

6.1 iPhone 12 D53G
OLED / 5G
2 cam
$749

6.1 iPhone 12 Pro D53P
OLED / 5G
3 cam + LiDAR
$999

6.7 iPhone 12 Pro Max D54P
OLED / 5G
3 cam + LiDAR
$1,099

— jon prosser (@jon_prosser) April 30, 2020

There is also the suggestion there will be a new TrueDepth camera system to cut down the size of the notch on the front, as well as a triple-lens rear camera.

Mysmartprice has also leaked a rumour this week that the new phone would actually have a smaller battery capacity to that of its predecessor.

The new device is also expected to come equipped with a new chip.

It is expected Apple’s contract chip maker will manufacture a 5-nanometer A 14 chip, which will focus on speeding up artificial intelligence and AR tasks.

And while there are some big changes coming under the hood, don’t expect the new iPhone to look too different to the iPhone 11.

Japanese publication Mac Otakara has cited sources confirming the iPhone 12 will look more or less the same as the iPhone 11.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Apple, iPhone
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Publicis Raises Growth Forecast On Strong Q2 Results After “Unprecedented New Business Run”
18/07/2025
Google’s Raphael Hodes: “We Need To Move Away From Last Click”
18/07/2025
The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?