With September fast approaching, Apple fanatics know this only means one thing – the launch of the new iPhone is close.
Despite the COVID-19 outbreak, Apple boss Tim Cook is still expected to get onstage at the Steve Jobs Theater in a little over a month’s time and announce the latest range of iPhones.
And according to the experts, there are some significant changes coming in the new devices.
In terms of the name, although Apple has previously followed the pattern of a numerical increase one year, then an ‘S’ the following year (eg iPhone 6 in 2014 followed by the iPhone 6s in 2015) the anticipated changes are so significant that it is unlikely there will be an iPhone 11S to follow last year’s iteration.
This means the iPhone 12 will be hitting shelves in September.
Rumours – from dedicated site macrumors.com – suggest the iPhone 12 will not include a power adaptor or EarPods in the box, both as a way to cutdown on production costs and steer users towards wireless options.
And this cost-cutting could be passed on the the customer.
Many were surprised last year when Apple released its base model iPhone at a price roughly $US50 cheaper than the year before.
And this trend could continue in 2020.
Tech analyst Jon Prosser tipped the base model iPhone 12 to be priced at $US649 ($926) – roughly $US50 cheaper than the 2019 price.
Been seeing some reports speculating on iPhone 12 prices, so I asked my sources ?
5.4 iPhone 12 D52G
OLED / 5G
6.1 iPhone 12 D53G
OLED / 5G
6.1 iPhone 12 Pro D53P
OLED / 5G
3 cam + LiDAR
6.7 iPhone 12 Pro Max D54P
OLED / 5G
3 cam + LiDAR
— Jon Prosser (@jon_prosser) April 30, 2020
There is also the suggestion there will be a new TrueDepth camera system to cut down the size of the notch on the front, as well as a triple-lens rear camera.
Mysmartprice has also leaked a rumour this week that the new phone would actually have a smaller battery capacity to that of its predecessor.
The new device is also expected to come equipped with a new chip.
It is expected Apple’s contract chip maker will manufacture a 5-nanometer A 14 chip, which will focus on speeding up artificial intelligence and AR tasks.
And while there are some big changes coming under the hood, don’t expect the new iPhone to look too different to the iPhone 11.
Japanese publication Mac Otakara has cited sources confirming the iPhone 12 will look more or less the same as the iPhone 11.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]