Nitsa Lotus has been promoted to managing director of Whybin\TBWA Sydney, effective immediately.

Lotus joined Whybin\TBWA Sydney 10 years ago as an account director, and during this time has led accounts such as St George, RaboDirect, Visa, Gatorade, GSK, and currently ANZ and Presto.

ore recently, Nitsa led the Bellamy’s Organic pitch win across Asia Pacific.

Bradbury said, “Nitsa is one of the most passionate, professional and smart business leaders I have ever had the pleasure to partner with, and I know her clients concur. Nitsa is a big part of the Whybin family and thoroughly deserves this promotion.”

Lotus added, “10 years has flown by, and I’m proud to have been a part of this agency’s success to date.  2016 is already shaping up to be a phenomenal year for the agency; I’ve never been more excited about working with the team to continue to shape its future.”