Nine’s Taylor Orr and George Hulley have discussed the “challenging” and “different” journey that lead them to their award winning idea at the Cairns Hatchlings Awards during Cairns Crocodiles in Far North Queensland.
B&T spoke with the pair backstage, following their Video category award win, recognising their work on ‘The Humanity Plan’ campaign, proposing $1 monthly Netflix Family Plan add-on that inserts a real person in crisis directly into the streaming subscription.
Instead of treating the add-on as a donation, the concept hijacked the “Who’s Watching?” user interface (UI) to turn it into a portal for human connection, and insert humanitarian causes into everyday digital entertainment.
When asked about the work behind the campaign, Orr said: “It’s a bit of a crazy journey”.
“Film is something we’ve never really entered before, so it was a bit of a challenge for us, but it was really amazing,” she said.
“It was a different challenge, and I think where what led us to our winning idea was we had a really sharp insight that you know everyone shares their Netflix password, and that kind of led to the idea,” Orr said.
When asked who she shares her Netflix password with, she laughed: “Absolutely everyone. I’m really bad”.
Hulley agreed, saying he also shares his password “with everyone”.
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The pair both commented on the Cairns Hatchlings trophies, describing them as “cute”.
“I didn’t expect to have our names engraved, so I’m very happy about that. It’s pretty cool,” Hulley said.
“It’s like proper. A proper trophy,” Orr added.
