Nine Rebrands Macquarie Media To Nine Radio

Nine Rebrands Macquarie Media To Nine Radio
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Nine has dropped the name Macquarie Media for its radio division, rebranding to Nine Radio and badging its news bulletins under the 9News brand.

“Across Melbourne, Sydney, Brisbane and Perth we have four famous brands in 3AW, 2GB, 4BC and 6PR and this move sees us looking to move them front and centre at the heart of the each of the cities they serve,” said Tom Malone, Nine’s Managing Director – Radio (feature image).

Nine’s Director of News and Current Affairs, Darren Wick, said the expansion of 9News would consolidate its place as the leader in news and current affairs across television, radio and digital throughout Australia.

9News is a trusted household name across Australia and this move sees us extending that brand across all broadcast news,” Wick said.

“The television and radio news teams across all states have already been working hand in glove for the past few months. In now branding our radio bulletins with 9News we are simply giving Australians the signal that they can rely on us to stay up to date, wherever they are and regardless of the platform.”

The Macquarie Media brand will be phased out over the coming months. Nine News radio bulletins have already transitioned to 9News.

 

 

Please login with linkedin to comment

macquarie media Nine radio

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]