The Nine Network is bringing back its reality singing show for another season, this time with eight new sponsors on board.
Mazda, iSelect, NIVEA, Pandora Radio, KFC, Sage, Woolworths and Auto Masters are all keen to get a slice of the action this time around.
“We are incredibly excited to be working with such a diverse and high calibre of brands on the fifth season of The Voice, a true testament to the confidence advertisers have in the format,” said Lizzie Young, director of innovation, partnerships and customer experience at Nine.
“Thanks to our ongoing collaboration with Endemol Shine Australia we are continuing to evolve the opportunity The Voice presents for brands to tell their own unique story.
“More so than ever before we are empowering consumers to connect with The Voice when and how they want as our engagement with consumers expands across new platforms. For season five our digital footprint will incorporate 9Now, social, The Voice app and Pandora.”
iSelect is getting in on The Voice app, Mazda will partner with coach and judge Jessie J for a new ambassadorship-type relationship for its new vehicle.
Pandora will launch a new digital content series around artists and music, and will house unique content from The Voice.
Nivea will get fancy with its ownership of the red carpet.