Nine has announced a game changer for advertisers placing their content in Today’s Paper online.
The daily downloadable version of The Sydney Morning Herald and The Age newspapers have now shifted so brands can digitally insert streaming video or rich media advertising, including false covers and digital catalogues, in a major leap in innovation.
Brands will now be able to open up a whole new world of digital opportunity at scale, providing limitless, integrated opportunities in a premium environment to deliver an unrivalled digital advertising experience.
With downloads of the digital replica of the physical papers seeing year-on-year growth of over 50 per cent across the mastheads, readers are increasingly consuming the daily editions in digital form on their connected devices.
This digital advertising development will enhance readers’ experience as they start seeing their once-static download turn into a rich multimedia premium product.
With the ability for digital wraparounds, clickable video set in a print product, as well as advertising that crosses between the print and digital products, the innovation provides limitless opportunities for brands.
Jo Clasby, nine’s director of sales and total publishing, said: “We have seen a resurgence in big executions within our print publications like front cover wraps and section sponsorships that we’re now able to achieve within our digital world.
“This innovation will provide numerous ways for advertisers to integrate within a premium digital environment at scale, and it continues our commitment to finding exciting new commercial opportunities for brands.”
James Chessell (main photo), Nine’s managing director of publishing, said: “As our recent financial results showed, this translates into strong commercial outcomes and opportunities for brands. “These initiatives will help to grow the way readers consume news, and the way advertisers can connect with them.”
