Nike has unveiled a super cool activation in the Philippines that allows runners to race against avatar versions of themselves. The activation was all part of promotion for a new line of Nike running shoes known as LunarEpic.
Part running track and part nightclub, the track allows the user to race against an LED version of themselves over a 200-metre long track, shaped like the sole of a Nike, that takes up a good part of a Manilla city block.
The track was conceptualised and created by BBH Singapore. Check it out below: