Nike has unveiled a super cool activation in the Philippines that allows runners to race against avatar versions of themselves. The activation was all part of promotion for a new line of Nike running shoes known as LunarEpic.
Part running track and part nightclub, the track allows the user to race against an LED version of themselves over a 200-metre long track, shaped like the sole of a Nike, that takes up a good part of a Manilla city block.
The track was conceptualised and created by BBH Singapore. Check it out below:
The mechanics work in the following way: after setting an initial lap time, a sensor is attached to each runner’s shoe; their competitor avatar runs alongside them on the LED screens, appearing larger the faster and longer they run, encouraging runners to keep pace with their digital alter-egos.
Following a highly contested pitch, media agency UM announces its appointment as media agency of record for global car manufacturer Chery.UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.
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