Nike Unveils Super Cool LED Running Track That Lets You Race Your Own Avatar

Nike Unveils Super Cool LED Running Track That Lets You Race Your Own Avatar
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Nike has unveiled a super cool activation in the Philippines that allows runners to race against avatar versions of themselves. The activation was all part of promotion for a new line of Nike running shoes known as LunarEpic.

Part running track and part nightclub, the track allows the user to race against an LED version of themselves over a 200-metre long track, shaped like the sole of a Nike, that takes up a good part of a Manilla city block.

The track was conceptualised and created by BBH Singapore. Check it out below:

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