Nike Unveil US Open Ad Labelling Serena Williams “The Greatest Athlete Ever”

Published on: 5th September 2016 at 10:22 AM

Staff Writers

1 Min Read

Nike has continued with its adoration of Serena Williams in its latest campaign to coincide with the US Open presently underway, calling the sport brand’s chief flag bearer the “greatest athlete of all time” in a rather emotive spot.

The ad, part of the brand’s “Unlimited series” is from Wieden + Kennedy, initially describes Williams as the greatest “female athlete ever” before scrubbing the “female” bit.

Check the ad out here:

https://www.youtube.com/watch?v=Fw0MmCgxDow

The ad beautifully condenses her entire Grand Slam career – both the highs and lows – into a few simple words any tennis fan would understand. The campaign also comes with an outdoor campaign in New York to accompany the US Open.

TAGGED: barth wahlen, Fashion

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