News Corp Australia today announced the appointment of Nick Muncaster as managing director of its full service video production agency, Visual Domain.
A highly respected leader in the advertising and communications sector, Muncaster will spearhead the growth of the Melbourne-headquartered company, enhancing its reputation for the delivery of world-class content creation and production capabilities.
News Corp Australia managing director, Commercial Content, Mike Connaghan said: “I’ve known Nick for 20 years and have watched him evolve into an outstanding leader and a trusted advisor to his clients. He possesses an innate understanding of the current landscape while also anticipating future trends.
“When News took full ownership of Visual Domain earlier this year, we were very clear about our ambitions to scale the business in size, clients and revenue. With Nick’s expertise we are ready for the next phase of growth.”
Muncaster brings more than 25 years experience to the newly created role, having worked for some of the world’s biggest advertising agencies including Ogilvy, Wunderman Thompson and most recently as Managing Director at AJF Partnership.
Muncaster said: “In today’s fast-paced and ever-evolving digital landscape, visual storytelling is more important than ever for brands and companies. I am thrilled to join Visual Domain to help our clients create impactful content that fosters stronger consumer connections, boosts engagement and drives sustainable growth.”
Visual Domain is part of News’ growing suite of commercial content brands, which also includes Medium Rare, Suddenly and Storyation.
News first invested in Visual Domain in 2021 before taking full ownership in March this year. Visual Domain clients include National Australia Bank, MYOB and Milwaukee Power Tools.
Muncaster begins his new role later this month.
