Independent agency Nibble Edge has appointed Deb Rajadurai as account director to bolster its client services team.
Rajadurai joins Nibble Edge from Murmur Group, where she spent several years as senior account manager working across brand storytelling, omni-channel campaign execution and strategic growth for a diverse portfolio of clients.
She brings deep experience spanning media planning, creative strategy and integrated campaign delivery and was nominated for B&T’s 30 Under 30 Awards.
Nibble Edge managing director, Deepika Rodrigo said: “Deb’s appointment reflects where we are as an agency, scaling with intent. We’re building a team that delivers genuinely integrated work. Deb brings the kind of strategic rigour and client leadership that will help us raise the bar across everything we do.”
“At Nibble Edge, Deb will play a key role in strengthening client relationships and driving the agency’s integrated offering- which spans brand strategy, creative, content, media, UX/UI, web development and production – delivered through its combined Australia and India teams”. Rodrigo added.
Rajadurai said: “I’ve always been drawn to agencies where big ideas don’t just stay on paper – but come to life instead. That’s what stood out to me about Nibble Edge. The way media, creative, digital and production come together here feels seamless, helping to unlock real potential for what we can do for our clients. I’m excited to build on what the team has already achieved and excited to be part of such a bold and passionate team, playing a role in shaping what comes next together.”
