Who’s Holding Court?! Meet B&T’s Best Of The Best Holdco Chief Creative Officers
Want to know who is making the best ads that may or not be skipped on YouTube? Here they are.
‘ChatGPT Is Not Your Mentor’: Howcroft & Shackell Dish Out Leadership Lessons At Marketing Academy Graduation
Ahhh ChatGPT, great for a lot of things. Mentoring? Not so much.
Finding New Customers As Consumer Needs Change
We all know customers don't grow on trees, but what if you could make the trees grow faster?
Omnicom Media Hires Atomic’s Asier Carazo As Chief Strategy Officer
Asier will miss his light rail journeys to Atomic's Sydney HQ. On the plus side, BrewDog next to Omnicon should soften the blow.
‘There’s No Grief League Table’: Mike Wilson On Why We Must Keep Listening
In this powerful piece Wilson reflects on the loss of his father, why there’s no grief league and why we shouldn't stop listening.
‘Elephant In The Room’: Usman Khawaja’s New Book Lingered Over Kayo’s Summer Of Cricket Launch
Starc faced a barrage of hefty questions and seemed to play them well.
Mark Frain Says Foxtel Is Set For Another ‘Record-Breaking Year On Cricket’
Advertisers clearly don't think cricket is just as interesting as watching the grass grow.
‘Incredibly Optimistic About The Future Talent’: Uni Students Go Head-To-Head In IAA BIG IDEA 2026
B&T can confirm the marketing talent on show on Friday was elite! And they're coming for your jobs.
Emma Davison On Why Female Leadership Needs More Than Representation
A few words worth listening to from Emma Davison.
Meta Turns To AI-Powered Age Scans To Keep Teens Off Its Platforms
Want to keep your teens off social media? Apparently Meta’s found the switch.
Elves & Reindeers Surprised With IGA’s Low Prices In New Christmas Spot Via Special
Does this mean Santa doesn't make toys for free?
Apple Pay & Edgar Wright Turn Corner Shop Into A Kung Fu Showdown
What do Apple Pay and Edgar Wright have in common? They both enjoy violence it seems.
Sabrina Carpenter’s Main Character Energy Is On Show In Global Johnnie Walker Campaign
Sabrina Carpenter couldn't even get B&T to drink a bottle of red label.
Margot Robbie’s Gin Brand Papa Salt Hires First Global CMO
Watch out! Papa Salt has poured its first global marketing role.
Accenture Song Joins IAB Australia’s Executive Technology Council
Accenture Song has joined IAB Australia’s AI discussions, where it will presumably recommend an AI strategy for them.
Adobe Expands Agentic Capabilities In Creative Cloud & Firefly, Adds New Conversational Workflows In GenStudio
B&T nods along sagely in an attempt to seem like we understand what's going on.
Supermetrics Pushes Further Into Agentic AI With New Campaign Management Tool
Watch out, Supermetrics is going super, super, super agentic.
BMF Wins Tropfest, Launches New Brand Platform
Tropfest wants you to 'Dream Small', a wonderful show of support for the vertically challenged folks on Tinder.
Nadia Bartel Has A Fake Tan Meltdown In Second ‘Can’t Leave? MILKRUN It’ Instalment
Like the family toilet seat of a household that contains teenagers, Nadia Bartel has a meltdown.
‘In Between Two Men & A Beef Wellington’ — Keira Knightley Returns For Sequel To Waitrose’s The Perfect Gift
As long as it's not a mushroom wellington, Waitrose customers should be in the clear.
Drumstick Raids Nan’s Bickie Tin In Anzac Biscuit Campaign Via SICKDOGWOLFMAN
Is there anything worse than reaching into a biscuit tin and being met with anything but a biscuit? We think not.
TV Ratings (10/11/2026): Home And Away’s Lacey & Sonny Have A Beachside Blow-Up
You know it’s a busy news day when B&T is writing about Home and Away.
Paper Moose Bolsters Ranks With Senior Hires
After a couple of injuries to its Wednesday night Oz Tag team, Paper Moose needed to make some key signings.
News Australia Expands Tech Team With Two Senior Hires
Tech talent is clearly in fashion. Who could have seen this coming?
Advances In AI Is Splitting Marketers Into Two Camps, Only One Will Survive
Anyone turning to ChatGPT for their next promotion should read this piece.
