MILKRUN has launched the second instalment of its ‘Can’t Leave? MILKRUN It’ campaign, this time calling on Australian fashion personality Nadia Bartel to tackle a beauty emergency.
Following its first campaign film featuring The Wiggles’ John Pearce in October, the latest spot turns its attention to the last-minute fake tan disaster that threatens to derail a night out.
Bartel, best known for her fashion and lifestyle influence, is an Australian influencer, entrepreneur and founder of womenswear label Henne.
The ad follows Bartel as she gets ready at home, applying fake tan in preparation for heading out.
However, things quickly take a turn, with the tanning process seemingly going awry and leaving her scrambling to fix the situation.
Armed with a hairdryer and increasingly frantic expressions, Bartel attempts to salvage her tan before realising she is in no position to leave the house.
The ad cuts to Bartel relaxing in a lounge chair, with a MILKRUN delivery of groceries and essentials arriving at her door.
With her plans to head out seemingly abandoned, Bartel settles into her new night-in, snacking on carrots and enjoying the comforts of home.
The film closes with the campaign’s familiar message: ‘Can’t Leave? MILKRUN It’.
The second instalment continues MILKRUN’s campaign platform, using familiar everyday dilemmas to highlight the convenience of having groceries and essentials delivered without having to leave home.
Credits
MILKRUN
Karen Hurwitz – General Manager, Commercial, Marketing and Partnerships
Sandy Mangion – Head of Marketing and Growth
Sophie Ly – Marketing Manager
Julia Bosevski – Content Manager
Leonardo Miranda Lobos – Brand and Design Manager
Double Woo
Channa Goonasekara – Co-Chief Woo Officer
Nick Vindin – Co-Chief Woo Officer
Chee Productions
Charlie Grant – Director/DOP
Dean Podmore – Photography
Tamiko Wafer – Executive Producer
Ness Levis – Producer
Lucy Banfield – Production Manager
Post-production
Carve and Stitch – Edit
Matt Fezz – Grade
Rumble – Sound Design
