Accenture Song has joined IAB Australia, with two senior executives taking seats on the industry body’s technology and data councils.
The appointment will see Nick Thomas, principal director of commercial investment and operations at Accenture Song ANZ, represent the business on IAB Australia’s Executive Technology Council, while Ryan Goldsworthy, head of data, platforms and Performance, will join its Data Council.
The move gives Accenture Song a seat at the table in discussions around the future of Australia’s digital advertising industry, including technology, data, measurement and artificial intelligence (AI).
Thomas said the business was looking forward to contributing to industry discussions and helping shape standards and practices.
“We’re excited to join IAB Australia because we don’t sit on the sidelines of where this industry goes next,” he said.
“There are massive shifts impacting business and we welcome the opportunity to be at the forefront of shaping what good looks like.”
Goldsworthy said data had the potential to fundamentally change how businesses understood and served their customers.
“We’re at a point where data has the potential to fundamentally reshape how companies understand and serve their customers,” he said.
“There’s a need to challenge the assumptions and practices the industry has held, and to turn that progress into new opportunities for businesses.”
IAB Australia CEO Gai Le Roy said Accenture Song would bring experience across digital transformation, data, technology and media, alongside expertise in measurement and AI.
“Nick and Ryan have made it clear they want to test old assumptions and help find better ways of doing things and we welcome that,” Le Roy said.
Accenture Song is a technology-powered creative group within the wider Accenture network, working across brand and marketing, experience design, commerce and sales, and product and service innovation.
IAB Australia’s councils and working groups bring together member organisations to address industry challenges, develop Australian-specific standards and guidelines, and drive education and industry resources.
The organisation represents more than 180 member companies across Australia’s digital advertising industry.
