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Reading: B&T Newsletter — 17 October 2026
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B&T > Newsletter Editions > B&T Newsletter — 17 October 2026

B&T Newsletter — 17 October 2026

Published on: 17th October 2026 at 9:00 AM
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5 Min Read

EssenceMediacom’s Katherine Pochroj To Join Accenture Song

Accenture Song hires one of the industry's stars, staff trivia nights just got interesting.

From Search To Discovery: What Happens When Consumers Don’t Know What, Exactly, They Want?

Do any of us truly know what we want? Is any of this real? Find out all this, and more, here.

‘Big Win For Agencies’: Samsung Ads Uses Inaugural Upfront To Reveal Its Home Screen Can Now Be Bought Programmatically

Agencies rejoice at having fewer people to deal with.

‘We’re Creating A Deluded Generation’: The Dangers LLM-Reliant Marketers Face Choosing ‘Regurgitation’ Over Originality

Few things are worse than someone who's outsourced their brain to AI. Save someone who's outsourced it to TikTok, of course.

The Betoota Advocate Brings The Banter As Dentsu Wins GumGum’s Inagural Pub Quiz

Jokes, beers and goodtimes capped off GumGum's first ever pub trivia.

VMO’s Ultimate Media Champion Is Not For The Faint Hearted

Is this article masquerading as Ollie Cerovic's dating app profile? Click here to find out (and swoon).

Glamour Australia Celebrates Launch With Zara Larsson Print Debut

B&T a lucky guest at Glamour's launch event last night, as proven by the leftover glitter in our hair.

Uber’s Nicole Bardsley Clears Out Wardrobe & Explains Why Sporty Spice Ticked Every Box For Red Cross Campaign

After tiring from explaining who Cher, Jim Courier & Andre Agassi are to office Zillennials, Uber sticks a Spice Girl in an ad.

Aussies Could Be Handed The Right To Sue Big Tech Under Labor’s New Plan

Ever fancied taking a crack at Zuck but are too scared to get in the octagon? This could be your chance.

Zelora Introduces ‘Gary’ To Educate Aussies About Solar & Battery Via Howatson+Company

This Gary slots in behind Gary Lineker, Ablett and Red Mitsubishis in our list of favourite Garys.

Cheil Australia Appoints Pete Sherrah To Lead Creative

Sherrah joins Cheil. Also lands himself a natty new flip phone.

Gymshark Bites Back At Shane Gillis’ SNL Blunder With New Megan Thee Stallion Campaign

Shane Gillis? Megan 'Thee' Stallion? This is all too American for us.

Boost Mobile Enlists Mike Tyson To Knock Out Phone Bill Price Hikes

Not content with cutting back the size of Evander Holyfield's ear, Iron Mike is turning his hand to cutting back phone bills.

TV Ratings (15/10/26): Rugby League World Cup Kicks Off On Seven In Front Of 3.3M Viewers

Commiserations to the Kiwis who couldn't get the job done against Australia's fourth-string fullback.

What The TRS-ADIA Merger Could Mean For The Future Of Research

Here's what the TRS-ADIA merger could mean for you. And no, it isn't the mother of all acronyms.

Walls Are Falling: How AI Is Changing The Way Businesses Start & Grow

Here's some advice from B&T: don't ask ChatGPT to do your business plan. Or write a romantic Valentine's Day card.

Meta Gives Brands More Ways To Maximise Ad Relevancy & Visibility With New Formats

We similarly strive for cultural relevancy at B&T. But we're still not listening to any music made post-1997.

Ford & MYOB Among First Brands To Leverage QMS’ Retail OOH Network

Ford and MYOB dip their toes into this new retail OOH format and report back that the water is lovely.

Kindness Factory Urges Media Industry To Commit 10M Acts Of Kindness

B&T editor considered buying team a round of coffees this morning on the back of this campaign. But ultimately decided not to.

‘AI Moves In Dog Years’: Industry Turns Out For Bonfire’s Multiplier Event

AI similarly has a penchant for pissing on lampposts and eating homework.


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