Independent full service agency Cheil Australia has appointed Pete Sherrah as creative director.
Sherrah brings over 15 years of experience across advertising and brand roles, most recently spending over six years at Havas Host, leading creative for global and national brands including IKEA, Tourism Fiji and Tassal, where as associate creative director he steered brand platforms, always-on channels and strategic campaigns.
Spanning a broad range of skillsets, Sherrah will work to amplify the creative capabilities for Cheil Australia through creative direction, strategy, experiential, and the mentoring and leadership of the broader creative team.
“Pete is an outstanding creative leader with the talent and curiosity that is needed to take Cheil to the next level.” said Kim Le Gras, general manager, creative and campaign at Cheil Australia. “His skillset and unique perspectives are exactly what is needed as we continue on our growth trajectory, especially given the potential Cheil has to offer both existing and prospective clients.”
“What drew me to Cheil was the breadth and depth of capabilities the team provides that has contributed to their growth,” commented Sherrah.
“It’s teams like these where innovative, category-defining creative work is born. I look forward to contributing to the high calibre of creative output and working with the broader roster of clients at a time when we continue to take the agency from strength to strength.”
