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Reading: B&T Newsletter — 17 September 2026
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B&T > Newsletter Editions > B&T Newsletter — 17 September 2026

B&T Newsletter — 17 September 2026

Published on: 17th September 2026 at 9:00 AM
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5 Min Read

Jo Boundy To Depart CommBank For Journey Beyond

Jo Boundy set to leave CommBank. Meaning that she can once again listen to Coldplay's Yellow.

100 Stores, 100 Video Ads, Just One Brief: The Maths Of Production At Scale

B&T breaks out the calculator to do the maths on this one.

‘Simple’, ‘Addressable’ & ‘Time-Saving’ Tech For Agencies & Brands: Amazon Doubles Down On Full-Funnel Proposition & Launches Overture For Non-Endemic Brands

"Full-funnel" was the phrase of the day at Amazon Ads' upfront yesterday. Closely followed by "which Hemsworth?"

Sydney Sweeney Isn’t The Problem, The Way Brands Represent Women In Sport Is

Cronulla Sharks winger and agency staffer Cassie Staples pens this piece for B&T on why the story is bigger than just 'that' ad.

‘Customers Live In LLMs’: HubSpot Becomes First CRM To Integrate With ChatGPT Ads

Let's be honest, living in an LLM is probably cheaper than paying rent in Sydney.

Stuart & Dina Bailey: We’ll Make ‘Advertiser, Agency & Publisher Ecosystem Stronger’

Meet the couples therapists of the advertising, agency an publisher ecosystem.

Atlassian’s Head Of Lifestyle Marketing Warns Marketers Risk A ‘Cold Dinner’ If They Continue Working In Silos

Cold dinners are a bummer. But still, it's better than no dinner.

News Australia Puts AI Behind The Herald Sun News Desk

And unfortunately it isn't the NBA player from the noughties.

Why Gender Equality In Communications Isn’t A Women’s Issue – It’s An Industry Imperative

Ogilvy's Richard Brett pens this important piece. And there's no mention of Ms Sweeney anywhere!

Telstra Turns To ‘Happy Internetting’ In First Major Post-Smart Campaign

If there's one way to ensure you're happy on the internet, it's staying tuned to Bandt.com.au.

Smelly Lunch Stories: Roma Singhal

Roma is a big fan of The Life of Pi. Declines B&T's offer to try do a pi decimal place recital competition.

Melbourne Confidential: Camey O’Keefe

The sun is back in Sydney. But, as ever, it's grey in Melbourne.

Sylvia Jeffreys & Tom Steinfort Replace Karl Stefanovic & Sarah Abo On The Today Show

Nine announces new Today hosts. And Tommy Robinson didn't make the cut.

WPP Media Reveals 75% Of Aussies Are Using AI Search To Help Make Purchase Decisions

At this rate, we'll forget how to tie our shoelaces.

TV Ratings (16/09/2026): A Colourful ‘Cheating’ Scandals Rocks The Block

Sadly, this wasn't a Real Housewives-esque cheating scandal. Which would really have been a story.

Breast Cancer Network Australia Brings Life After Treatment To Screen Via Thinkerbell

Important work here from the team at Thinkerbell.

Chery & Dentsu Creative Unveil New Ad For Model Tiggo 9

It must have been the ripe time for Chery to hit go on its first brand campaign of the year.

KURK Enlists Layne Beachley & Wayne Pearce For Latest ‘Keep Doing What You Love’ Campaign

KURK chose to stay away from Wayne's son Mitchell. There must have been dogs on set.

Primo Launches Protein Range With Superhero Inspired Spot Via DO.ANZ

Primo swooped in on the protein trend it seems.

Curious Nation Takes The Busker’s ‘Whiskey Made For Music’ To Japan

After a couple of whiskeys B&T will also hit the stage.

SONARR Unveils 91 Finalists As Australia’s Audio Industry Gets Unified Awards Program

SONAAR listened, and it is set to deliver.

Bastion Aotearoa Promotes Holly Dean To ECD, Welcomes 4 New Creatives

Bastion Aotearoa performs impressive diary gymnastics to organise this group photo.

Havas Play Partners With iion To Give Brands Quicker Access To Deploy Ads On Video Games

The real question is who is the bravest brand to advertise with GTA6 first?


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