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Reading: B&T Newsletter — 13 September 2026
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B&T > Newsletter Editions > B&T Newsletter — 13 September 2026

B&T Newsletter — 13 September 2026

Published on: 13th September 2026 at 9:00 AM
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4 Min Read

Disney To Take The Market By ‘Scruff Of The Neck’ As Agencies Back New AdTech Push

When you wish upon a star, you get an upfront in Melbourne.

‘Someone Stands Behind The Answer’: News Launches Personal Finance Editorial Products To Combat Inconsistent AI & Flagging Consumer Confidence

News rings the tills as it launches new finance products.

LVMH Hands Publicis APAC Media Account Sans Pitch

Publicis staff rejoice at the thought of cut-price Louis bags. Maybe.

‘Not A Circus Comes To Town Moment’: Why The NFL Wants To Bring Games To Australia Every Year

Melbourne is the perfect place for the NFL to land – after all, residents are used to confusing games that go on too long.

Demographic Segmentation? You Might As Well Use ‘F*cking Horoscopes’

In news that will delight Jackie O, horoscopes are declared as good as demographic segmentation by this expert.

NFL Shows Aussie Sport Has A Technology Opportunity

As the NFL lands in Melbourne, let's remember the real meaning of sports: getting tanked up in a car park at 9am.

Spotlight On Sponsors: Bank South Pacific Joins PNG Chiefs Tribe With Largest Sponsorship Deal In NRL History

Is PNG the place to be following this deal? Or at least the gated compound they're building over there.

KFC Taps Into Pickle Obsession With New ‘Picklecore’ Brand Campaign Via Special

KFC gets itself into a pickle here.

Zip Explores The Everyday Balance Between Needs & Wants In New Droga5 Campaign

Droga5 team said to be purring after wheeling out this new campaign for Zip.

In The AI Era, Incrementality & Media Quality Are The Steering Wheel For Growth

Yes, it's an opinion piece about AI. But this one's good, trust us.

Somersby Double (8.2%) Launces In Australia Via Clemenger BBDO

There's no better night in than getting tanked on double-strength cider & falling asleep in front of a WW2 documentary, we think.

Doccy Looks To Next Stage Of Growth With New Brand Identity Via Hellions

Doccy gets a new look and feel. And we're not docking any marks!

Leapmotor Australia Launches ‘So Much To Love’ Brand Platform With Talking ‘Ambassadog’ Lenny Via cummins&partners

Confuse your friends by revealing your talking dog. Confound them further when you tell them you drive a Leapmotor.

TV Ratings (10/9/2026): Radio DJ-Turned-Recruiter Comes Under Scrutiny On A Current Affair

Former radio DJ bucks trend and becomes a recruitment consultant, not a podcaster.

Disinfluencer Launches ‘When Will I Be Famous?’ Campaign To Challenge Representations Of Disabled People

When will I be famous? The eternal question for journalists who spend a bit too much focused on video content.

AWARD School Masterclass Goes BTS Of Macpac’s ‘A Bit Precarious’

AWARD School set to unpack briefs in this event. Which has nothing to do with undergarments.

Indie Agency Dilate Wins Media Accounts For BCU, P&N Bank Parent

Reports of errant Champagne corks flying around the Dilate office swirl on the back of this news.

Veridooh Serves Veridooh Padel Cup For OOH Industry

Want to mess about on a small tennis court while pretending to work? Get your chops around this.


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