Droga5 ANZ, part of Accenture Song, has unveiled a new brand campaign for digital financial services provider, Zip, giving a name to a dilemma every Australian knows: needwant – when you have to purchase something you need and something you want simultaneously.
The campaign shows how Zip’s flexible payment options can help customers manage purchases over time, with greater choice and control.
“Needwant captures a very Australian truth: life rarely presents needs and wants neatly, one at a time,” said Becky Cook, chief customer and revenue officer ANZ at Zip.
“Our new campaign brings this to life in a way that’s human, relatable and memorable, showing how Zip gives customers the trust and flexibility to manage their spending across everyday moments and bigger purchases with greater choice, confidence and control.”
The work was directed by Torstein Bjørklund of Good Oil, who brought his blend of quirky humour fused with precise, straightforward storytelling. The two-film campaign follows Mel, whose cat needs surgery while her kids want a swing set for summer. And Declan, who needs to fix a dodgy wall socket in his garage while he wants a new beer fridge.
“Zip’s flexible options and customer-first approach gave us a fresh way to tell a broader story about the breadth of its offering. With wit and smarts this campaign gives customers a whole new vocabulary for balancing the necessary with the discretionary,” said Barbara Humphries, co-chief creative officer, Droga5 ANZ.
Stills are directed and shot by Sarah Adamson of Photoplay.
The work will run across broadcast video on demand, online video, radio, search, display, social, and owned channels.
The ‘needwant’ campaign kicks off the company’s new Australian brand platform ‘It Pays to Zip’.
Credits
Client: Zip Chief Customer & Revenue Officer, ANZ: Becky Cook
Senior Director, Customer Insights & Brand Strategy: Sonny Sethi
Senior Marketing Manager, Brand: Krista Castelo
Senior Manager, Creative Team (Creative Lead): Brendan Winter
Senior Creative Specialist: Luke Breadon
Senior Digital Design Specialist: Patrick Andersson
Senior Digital Design Specialist: Wayne Chesters
Director, Product Design & UX Research: Tommy Mayes
Creative Agency: Droga5 ANZ, part of Accenture Song ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael Chief Creative Officers: Barbara Humphries & Damon Stapleton Creative Directors: Lennie Galloway & Thomas Gledhill & Sam Chappell Senior Copywriter: Lewis Clark Senior Art Director: Loz Maneschi Head of Production: Penny Brown
Senior Producer: Katie Wellbelove
Principal Director: Kezia Quinn
Group Business Director: Patrick Lynch
Senior Business Manager: Isaac Montebello
Senior Business Manager: Indivar Kumar
Production Company: Good Oil Director: Torstein Bjørklund Executive Producer: Simon Thomas
Producer: Catherine Warner
DOP: Aaron McLisky
Production Design: Imogen Walsh
Casting: Peta Einberg
Post Production: ARC
Editor: Harrison Car
Sound Post Production: Sonar
Production Company Stills: Photoplay Photography
Photographer: Sarah Adamson
Senior Producer: Amanda Moore
Retouching: Alex Reznick Media Agency: Accenture Song Media
Media Strategy Lead: Ben Breden
Client Lead: Sam Geer
Programmatic Lead: Tamara Ward
