Out-of-home (OOH) verification firm Veridooh has launched the Veridooh Padel Cup, a new annual three-city international tournament for the OOH industry.
The inaugural Veridooh Padel Cup will take place on 30 September in London, the first edition of a series that will return each year in London, New York and Sydney.
Brands, agencies, media owners and ISBA are all taking part, reflecting just how far this new community already stretches across the industry.
Teams already registered to play represent brands including Lloyds Banking Group, Just Eat and Mondelez International, alongside ISBA, the trade association representing the interests of advertisers across the UK. Agencies and media owners playing include WPP Media, Publicis, Alight Media, Arena Media, Azerion, BackLite UK, Craft Media, Evolve OOH, JAA, MiQ, the7stars and Vistar Media.
Veridooh will be represented by co-founder and co-CEO Mo Moubayed alongside global president and resident tennis coach, Nick Parker.
Padel is one of the fastest growing sports on the planet, with 35 million players worldwide. Its popularity has doubled over the past six years and is forecast to grow to 105 million by 2035. Originating in Mexico in 1969, the sport combines the pace of tennis with the enclosed walls of squash, and its accessibility is a huge part of the appeal: teams are frequently mixed in both gender and ability, since a smaller court and slower ball mean a newer player can hold a proper rally alongside someone who’s played for years.
The first edition of the Veridooh Padel Cup in London will be hosted at the Padel Social Club in Earl’s Court, one of the most talked about premium padel clubs in the country, with five courts, a two-storey bar and lounge and a roof terrace. The event will include food, drinks and our own resident media industry DJ entertaining players and spectators. Cash prizes are up for grabs for the winning team, along with the chance to lift the Veridooh Padel Cup.
“We’re launching the Veridooh Padel Cup to give something back to an industry we love, and bring people from across the OOH industry together in real life,” said Moubayed.
“We know that building relationships and community in out-of-home is becoming more important due to the nature of the hybrid workplace. The Veridooh Padel Cup is part of our mission to grow the industry by bringing brands, agencies and media owners together in a fun and active way with some competitive action on court. It’s been brilliant to see the excitement from players across the industry and we will be expanding the Cup into a year-long community through the Veridooh Padel Club.”
