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B&T > Newsletter Editions > B&T Newsletter — 2 September 2026

B&T Newsletter — 2 September 2026

Published on: 2nd September 2026 at 9:00 AM
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6 Min Read

Who’s Bringing Home The Bacon? B&T’s Best Of The Best Media Agency Growth Chiefs Are!

Do you make it rain? Or are you just Harry Crane.

SBS Upfront: Diverse & Impressive Content But Buyers Want More On Measurement & Content Promotion

There was plenty to like at SBS' upfront yesterday. Unless you're Gina Rinehart, of course.

Meet The People Behind Reddit’s Growth In Australia

You can learn all sorts of things on Reddit. And some of them even appear to be about marketing.

See All The Photos From The B&T Women In Media Awards Media Wall!

Want to see your colleague's bad dancing? You'll need to wait until tomorrow for those photos.

Goodwill Is Not Infrastructure: SBS’ Tanya Denning-Orman’s Year Of Changing The Machinery

B&T finds itself very far from home in the Norwegian town of Karasjok. And we still bumped into a Souths fan.

Innovid Expands NIVO AI Tool With Meta Ads MCP Integration

While this sounds complicated, we've been told it isn't rocket science. It's actually more complicated.

Interactive’s Lizzy Jones Calls On Marketing Teams To Embrace ‘AI-Curious’ Culture

Are you AI-curious? Or are you a fully paid-up, keys-in-a-bowl AI swinger?

B&T Awards Late Entries Close On Friday!

You too could be celebrating like Peter Vogel come November. But time is running out to enter!

‘We Need To Make A Conscious Effort’: Michaela Tan Calls For Greater Cultural Diversity In Media

Michaela Tan calls for greater media diversity after taking the win at Women in Media. Something we're thoroughly in favour of.

The Fair Treatment Puts Advertising’s Director Bias To The Blind Test

Here's an excellent initiative led by Women in Media Awards winner Charlotte Berry.

TBWA Snaps Up Pia Chaudhuri As Sydney CCO Following Matt Keon’s Departure

TBWA gets a new CCO. And she's handy with Lego, by all accounts.

Mad Reality Check: It’s Not A Rehearsal

Yes that is Winnie the Pooh riding a Ducati. And no, it's not real.

TV Ratings (1/09/2026): Blockheads Relieved As Plasterer Returns From Hospital

We haven't seen this many tradies breath a sigh of relief since the power returned, turning the pokies back on across the road.

SBS Announces Suite Of Partnerships With oOh!media, Guardian Australia & Fabulate

SBS goes hunting for partners. Comes back with a full bag.

Groceries, Cars & Clothes: SBS Study Charts The Everyday Inheritance

Do your parents still pay your phone bill? You're not alone. Though you really should grow up.

‘I Don’t Need To Own The Dream’: The Lab On Australia’s Shifting Aspirations

Young Australians are looking beyond home ownership for a source of happiness, apparently. Though it may not be by choice.

Measurement At ‘Critical Juncture’ As Marketers Have Confidence On Individual Channels, Less Clarity On Overall Advertising Impact

Measurement is at a critical juncture. Much like our $20,000 multi-month tab at many Surry Hills watering holes.

GWM Unleashes The Fun Police In New Brand Platform ‘Live A Little MORA’ Via Thinkerbell

If you aren't already driving a Chinese car, we're sure you will be soon.

Taubmans & Sunday Gravy Tap Into Neighbourly Pressure In ‘Making Painters’ Campaign

What better way to get one over the Joneses than by painting your house? Save paying their teenager to do it for you, perhaps.

Dr Chris Brown & Dylan Alcott Confess Their Love For Mutti In New Spot Via WiredCo

Non-Chinese tomato brand Mutti continues its overture to the market.

Yahoo DSP Unveils In-Flight Outcomes Bringing Live Sales Signals Into Campaign Optimisation

Yahoo's the place to go for some in-flight entertainment. And promises a better movie selection than Jetstar.

Nexba Appoints DO. ANZ Across Creative & Media

Here's a doozy win for DO.

Bud Communications Wins Daikin, WEX & Appoints Ashley Regan To Executive Content Director

Bud Comms finds itself a budding PR in former AdNews journo Regan.

Jnr. Promotes Pizza Hut Creative Duo Danny Brown & Emerson Hunt To Associate Creative Directors

It's stuffed crust meat lovers all round at Jnr. today, leaving the office vegan seething into a block of tofu.

Just A Quarter Of Brands Have Dedicated Creator Budget Despite Heavy Creator Use

Do you have a dedicated creator budget? Consider this a pat on the back. And a clip round the ear if you don't.

‘You Lose Momentum & Consistency’: Brands That Stop Advertising Over Summer To Risk Longer Recovery

oOh! says continuing to advertise over Summer is good. Which will come as a relief to its sales team.

Martech Platform Thread Launches Across ANZ Region To ‘Give Marketing Activity A Home’

Here's a new martech platform to get your chops around. If your mouth isn't full already, that is.


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