Heritage Australian paint brand Taubmans, in collaboration with independent creative agency Sunday Gravy, has launched the latest chapter of its ‘Making Painters’ platform.
Inspired by the everyday truths that stop people from picking up a brush, the new campaign shows how a fresh coat of Taubmans All Weather exterior paint can restore more than just what’s on the outside.
“Painting has never really been about paint. It’s about how you feel when you pull into your driveway, walk to the letterbox, or take the bins out,” said Sunday Gravy senior writer Lenna Boland.
“We loved finding a truth almost every Australian has felt, that quiet feeling your neighbours are judging your place. Sometimes all it takes is a weekend and a tin of paint to change that.”
“Painting can seem daunting, especially the idea of transforming the exterior look of your home. At Taubmans we are all about giving painters confidence to pick up a paint brush and give it a go. Taubmans All Weather is designed for Australia’s toughest conditions, giving people the confidence that once they’ve done the job, it’ll keep them grinning with pride from year to year,” Taubmans PPG head of marketing Lee-Ann Birch added.
The campaign has launched nationally across TV, online video, Out of Home, social, PR and retail.
Credits:
Taubmans (PPG)
Lee-Ann Birch, Head of Marketing, Taubmans PPG
Ben Thompson-Star, Marketing Manager, Taubmans PPG
Emma Barker, Brand Manager, Taubmans PPG
Agency: Sunday Gravy
Production Company: Good Oil
Director: Novemba
Producer: Catherine Warner
Executive Producer: Simon Thomas
D.O.P: Max Walter
Production Design: Patrick Bennet
Casting: Peta Dermatis Studio P
Editor: Brendan Jenkins
Post-Production: The Editors
Sound: Squeak E Clean Studios
Music: Electric Sheep Music
Production Company: Hart&Co
Photographer: Cory White
Executive Producer: Monica Clapcott
Digital Operator: Jake Lowe, Rich MacDonald
Photography Assistant: Alessandro Biasotto
Photography Assistant: Luke Chang, Zachary Tome
Retoucher: Alex Reznick
