News Australia has launched a Black Friday-Cyber Monday campaign, using its network to connect with consumers across digital, video, social and print.
Partners joining include Harvey Norman, Inspiring Vacations, The Good Guys, Aldi and Priceline.
This all-of-network approach gives commercial partners the ability to reach more than 18.8 million Australians during the biggest shopping event of the year, according to Roy Morgan data.
The campaign is built on two pillars – the digital shopping destination news.com.au checkout and the major print and digital initiative, The Ultimate Guide – and is supported by a range of retailers, offering consumers a shortcut to smarter shopping. News’ dedicated shopping destination, news.com.au checkout, features recommended deals across tech, home, beauty, and fashion, curated by shopping experts to help shoppers buy with confidence in the busy period.
During the peak Black Friday-Cyber Monday window, a live homepage ticker will feature on news.com.au as well as The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser, highlighting curated deals in real-time. The Ultimate Guide – a 16-page shopping guide – will also be available in those mastheads on Friday, November 21, featuring key Black Friday-Cyber Monday deals.
“Our data shows Aussies are shopping smarter and earlier when it comes to Black Friday and Cyber Monday. By bringing together news.com.au, our state mastheads, our lifestyle titles, and the e-commerce power of news.com.au checkout, we’ve created an unparalleled ecosystem – a powerful proposition for partners and the definitive trusted guide for millions of Aussie consumers seeking the best deals,” News Australia’s national head of retail Laura Saleh said.
Other News brands taking part in the network-wide campaign include The Australian as well as lifestyle titles including Vogue Australia, GQ Australia, Escape, Body+Soul, Taste.com.au and Kidspot.
