Media giant News Corp Australia has announced a trio of changes to its digital leadership team.
Julian Delany (pictured above), managing director of News DNA, will expand his current responsibilities for digital – including subscriptions, product delivery, content optimisation and digital revenue – to incorporate digital platforms and strategy, as well as taking on accountability for Food Corp.
Dominic Hatfield will move to the new role of chief information officer, expanding his current responsibilities to incorporate business intelligence and enterprise data.
Michael Miller, executive chairman of News Corp Australasia, said: “These changes reflect our ambition to create the digital organisation that best aligns digital and technology with our strategy and objectives of increasing audiences and their engagement, being more efficient and driving profitable growth.
“We are moving to a model that realigns the responsibilities under digital and technology to best reflect how we will serve both our external consumers and our internal customers.
“The result is a clear digital ecosystem to deliver on consumer product and client solutions along with a sharper focus for technology to allow it to evolve into a true enterprise and information function.
“With Julian and Dominic, I am confident these changes will ensure we have the expertise, roles and resources to best support our goal of driving profitable growth as we build our digital future.”
Furthermore, Adam King, chief data officer at News Corp Australia, has accepted a new role at Fox Sports. King has played a valuable role in the News DNA team as the driving force behind the delivery and commercialisation of News Connect.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]