News Corp Australia is set to launch Glamour Australia, a digital, social and video-first lifestyle brand for young women.
Glamour has a brand reach of 48 million across 10 markets around the world, including the US, UK, Spain and Brazil.
Launching later this year, Glamour Australia will deliver accessible and relevant content, leading the conversation with an Australian voice and a peer‑like, confident tone.
News Prestige and Condé Nast titles Australia editorial director and publisher Edwina McCann said: “Glamour is for today’s young Australians who move at the pace of social and expect insider content first. We’re building the Glamour Australia universe across the platforms they live on, social and video first, backed by a standalone Australian site with optimised video, e‑commerce and a mobile‑first user experience. Plugged into global trends with an Australian point of view, our new lifestyle platform will empower young women to own their style through inspiration, practical advice and a sense of community.”
Myer has signed on as Glamour Australia’s exclusive, multi-year beauty launch partner. Together, the two brands will build a beauty destination for young Australians, integrating e-commerce and insider content to connect consumers.
Myer executive chair Olivia Wirth said: “Glamour has built such a powerful global community of beauty lovers, so it’s exciting to see the same community‑focused platform launching here in Australia. As we continue to focus on broadening Myer’s presence and influence in beauty, partnering with Glamour allows us to better connect with a new generation of Australian women where they’ll naturally turn to for trusted inspiration.”
The Australian and Prestige managing director and publisher, Nicholas Gray said: “In a landscape where some say you’d be mad to launch a new lifestyle brand, we’re unapologetically bold. Backed by our lifestyle expertise, the strength of Condé Nast, and the reach of the wider News network, including news.com.au and our mastheads, we’re doubling down on this significant multi-platform addition to our portfolio.”
Glamour joins a licensed portfolio that includes Vogue Australia, Vogue Living and GQ Australia, strengthening News’ position as a valued source of lifestyle and luxury content in the nation.
Condé Nast chief content operations officer, Christiane Mack said: “It’s an exciting time for Glamour globally, and we are thrilled to launch in the Australian market with News Corp Australia. For nearly 85 years, Glamour has occupied a unique space – leading the conversations real women are actually having to sit where culture meets connection. Glamour Australia will champion bold voices and meaningful dialogue with a distinctly modern, fresh perspective.”
Glamour Australia will launch across social channels from mid-2026, followed by a website and newsletters later in the year.
