News Corp Commits To Extensive Commonwealth Games Coverage (Without Media Accreditation)

News Corp Commits To Extensive Commonwealth Games Coverage (Without Media Accreditation)
SHARE
THIS



News Corp Australia has announced it will be devoting its best storytelling resources to covering the Commonwealth Games on the Gold Coast over the next two weeks.

News Corp’s team of more than 40 journalists, photographers and digital experts will provide comprehensive coverage of the event for the Gold Coast, and for Australia.

Michael Miller, executive chairman of News Corp Australasia, said: “We will provide the expert analysis and insights on the winners, the losers and their stories behind the stories, in print and online.

“However, for this games, we will be doing it differently.

“Our teams will be reporting from the stands, sitting among the spectators and fans, and providing real-time coverage.

“Unlike previous games, we won’t be in the seating reserved for media, but among the crowds, and with the families and friends of our athletes.

“News Corp Australia is doing it differently because for these games; we have not signed the formal accreditation process imposed by the Gold Coast Commonwealth Games Organising Committee.

“GOLDOC accreditation would prevent us from reporting the games in the way that a modern audience accessing our content across platforms expects.

“We are not signing up to antiquated and restrictive rules that are designed to prevent us covering the Games in the way our audiences expect.

“These rules would restrict us from using video for news reporting in the way Australian law allows us. It also restricts our ability to tell the stories of the games in innovative ways that are expected of any news organisation.

“By not accepting these restrictive rules, we can cover the games in the manner we believe will give our consumers the best ever coverage of a major event.

“Our decision to withdraw from the formal accreditation process does not lessen our commitment to providing the best coverage of the games.

“We are totally committed and even more determined to work harder and aim higher than ever before in how we deliver the news to our audiences.

“We intend to cover the games and deliver high-impact reporting. We have an absolute obligation to our readers and advertisers to do so.

“Great storytelling will always be at the heart of what we do; we will tell these stories in a myriad of ways, connecting with readers through daily blogs, tailored video segments, social media and through our Sky News and Fox Sports broadcast channels.”

Part of News Corp’s commitment to the Commonwealth Games is the official 2018 Pin Collection available with News Corp newspapers nationally.

The collection features five pins, each showcasing Borobi (the games’ mascot) playing a different sport.

Gold Coast Bulletin editor Ben English said collecting the pins was a great way for Aussie kids to get involved in the games and support their sporting idols.

GOLDOC chairman Peter Beattie, Stephanie Rice and Gold Coast Bulletin editor Ben English launching the Commonwealth Games Pin Collection

GOLDOC chairman Peter Beattie, Stephanie Rice and Gold Coast Bulletin editor Ben English launching the Commonwealth Games Pin Collection

“This year marked the first time in the history of a major multi-sport event that an equal number of medal events for men and women would be held,” he said.

“Our pin collection features five of the most high-profile sports and, in part, is a nod to women’s sporting achievements. These are among the highest participation and most popular sports played by women and girls across Australia.”

There are 22 participating newspapers in the official Commonwealth Games Pin Collection, including The Courier-Mail, The Daily Telegraph, The Advertiser, the Herald Sun, the Gold Coast Bulletin, the Townsville Bulletin, the Cairns Post, and the Geelong Advertiser.

The campaign is being supported by print and digital advertising across all participating mastheads, together with a social media and PR campaign.

Please login with linkedin to comment

Commonwealth Games News Corp News Corp Australia

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]