News Corp Commits To Extensive Commonwealth Games Coverage (Without Media Accreditation)

News Corp Commits To Extensive Commonwealth Games Coverage (Without Media Accreditation)
SHARE
THIS



News Corp Australia has announced it will be devoting its best storytelling resources to covering the Commonwealth Games on the Gold Coast over the next two weeks.

News Corp’s team of more than 40 journalists, photographers and digital experts will provide comprehensive coverage of the event for the Gold Coast, and for Australia.

Michael Miller, executive chairman of News Corp Australasia, said: “We will provide the expert analysis and insights on the winners, the losers and their stories behind the stories, in print and online.

“However, for this games, we will be doing it differently.

“Our teams will be reporting from the stands, sitting among the spectators and fans, and providing real-time coverage.

“Unlike previous games, we won’t be in the seating reserved for media, but among the crowds, and with the families and friends of our athletes.

“News Corp Australia is doing it differently because for these games; we have not signed the formal accreditation process imposed by the Gold Coast Commonwealth Games Organising Committee.

“GOLDOC accreditation would prevent us from reporting the games in the way that a modern audience accessing our content across platforms expects.

“We are not signing up to antiquated and restrictive rules that are designed to prevent us covering the Games in the way our audiences expect.

“These rules would restrict us from using video for news reporting in the way Australian law allows us. It also restricts our ability to tell the stories of the games in innovative ways that are expected of any news organisation.

“By not accepting these restrictive rules, we can cover the games in the manner we believe will give our consumers the best ever coverage of a major event.

“Our decision to withdraw from the formal accreditation process does not lessen our commitment to providing the best coverage of the games.

“We are totally committed and even more determined to work harder and aim higher than ever before in how we deliver the news to our audiences.

“We intend to cover the games and deliver high-impact reporting. We have an absolute obligation to our readers and advertisers to do so.

“Great storytelling will always be at the heart of what we do; we will tell these stories in a myriad of ways, connecting with readers through daily blogs, tailored video segments, social media and through our Sky News and Fox Sports broadcast channels.”

Part of News Corp’s commitment to the Commonwealth Games is the official 2018 Pin Collection available with News Corp newspapers nationally.

The collection features five pins, each showcasing Borobi (the games’ mascot) playing a different sport.

Gold Coast Bulletin editor Ben English said collecting the pins was a great way for Aussie kids to get involved in the games and support their sporting idols.

GOLDOC chairman Peter Beattie, Stephanie Rice and Gold Coast Bulletin editor Ben English launching the Commonwealth Games Pin Collection

GOLDOC chairman Peter Beattie, Stephanie Rice and Gold Coast Bulletin editor Ben English launching the Commonwealth Games Pin Collection

“This year marked the first time in the history of a major multi-sport event that an equal number of medal events for men and women would be held,” he said.

“Our pin collection features five of the most high-profile sports and, in part, is a nod to women’s sporting achievements. These are among the highest participation and most popular sports played by women and girls across Australia.”

There are 22 participating newspapers in the official Commonwealth Games Pin Collection, including The Courier-Mail, The Daily Telegraph, The Advertiser, the Herald Sun, the Gold Coast Bulletin, the Townsville Bulletin, the Cairns Post, and the Geelong Advertiser.

The campaign is being supported by print and digital advertising across all participating mastheads, together with a social media and PR campaign.

Please login with linkedin to comment

Commonwealth Games News Corp News Corp Australia

Latest News

Coopers Release New & Limited Edition Hazy IPA Via TABOO
  • Campaigns

Coopers Release New & Limited Edition Hazy IPA Via TABOO

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine