B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Australia Launches Regional Freemium Subscription Model
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Corp Australia Launches Regional Freemium Subscription Model
Media

News Corp Australia Launches Regional Freemium Subscription Model

Staff Writers
Published on: 25th October 2016 at 10:23 AM
Staff Writers
Share
3 Min Read
SHARE

News Corp Australia is launching a freemium subscription model for digital content across six of its regional newspapers. The NT News will be the first title to introduce the freemium model followed by The Townsville Bulletin, Geelong Advertiser, Gold Coast Bulletin, The Cairns Post and The Mercury.  

News Corp Australia managing director metro and regional publishing Damian Eales said: “Customer behaviour and news consumption is evolving and while print remains vitally important, people use multiple platforms to stay informed throughout the day. We are committed to providing regional communities with quality local and national journalism and we believe our outstanding content is worth paying for online as well as offline.”

The introduction of the freemium model – a mixture of free and premium content – will give regional digital subscribers access to premium content and exclusive stories from News Corp Australia’s regional and metro publications, all in one place.

The new regional subscription packages will give digital subscribers a great range of benefits including:

  • Unrestricted digital access to their regional publication as well as premium content from The Daily Telegraph, Courier-Mail, Herald Sun, and Adelaide Advertiser on all devices.
  • Digital print editions – an exact replica of the paper as it’s printed each day, available on all devices online or in the App.
  • +Rewards – an exclusive member-only rewards program with a range of benefits including monthly offers, giveaways, unique experiences and competitions.
  • Fox Sports digital subscription – access to live streams, on-demand replays and extended highlights of selected matches and events, as well as weekly entertainment shows like AFL360 and NRL360.
  • SuperCoach Gold – get ahead of the competition with detailed statistics, advanced data and projections on player scores.
  • Weekend papers home delivered at no extra cost.

The regional freemium model rollout aims to replicate the success achieved when paywalls were introduced on News Corp’s metro titles several years ago.

“We launched paywalls for the metro mastheads in a phased approach and there were many learnings from this that we will now take to our regional titles. We know that customers and readers are willing to pay for a broad range of great content online and in print; we have more people paying more money for more content and our goal is to replicate this in our regional strategy,” said Eales.


Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Emaling, Gaming and Racing, Gold Coast Bulletin
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?