News Corp Australia’s group director of marketing Damian Eales has announced the appointment of MediaCom as its new media agency.

In taking its business under the GroupM umbrella News Corp Australia joins its sister businesses Foxtel, FOX SPORTS, REA and Carsguide who are also with Group M companies.

Mr Eales said: “John Steedman recently approached us with a compelling demonstration of the benefits associated with putting all our business under one account.

“The deal John and Mark Pejic put on the table with MediaCom offers financial benefits and business synergies that we felt justified the change and made a lengthy pitch process an unnecessary encumbrance on the industry.

“We are excited at the prospect of working with Mark and everyone at MediaCom.”

MediaCom’s chief executive Mark Pejic said: “I am absolutely delighted that News Corp has decided to consolidate its business with Group M. We welcome the opportunity to work with News Corp Australia’s brands alongside REA and CarsGuide who are already MediaCom clients.”

Mr Eales thanked the company’s former media agency UM, saying “We have had a very productive relationship with Mat Baxter and the team at UM over the past two and a half years. They’ve done a terrific job on our account, which we are grateful for. We wish them every success in the future.”

MediaCom will take over the account following a period of transition from UM.