KFC has revealed actor George Hamilton as the shiny new sun-kissed Colonel for the chicken company’s new crispy ads in the US.
The ads are specifically for the fast food brand’s Extra Crispy range. This makes Hamilton the first product specific Colonel, reports US trade media publication AdAge.
Summer is here, and the Extra Crispy Colonel is here to make life a little crispier.https://t.co/1AGKefXOPD
— KFC (@kfc) June 23, 2016
On some level, we all dream of being an Extra Crispy Boy.https://t.co/x1ooWY3ZBh
— KFC (@kfc) June 27, 2016
There’s been much conversation in the social media sphere, mainly about the colour of the Colonel’s skin – it’s extra crispy.
KFC has hired a new Colonel Sander’s. It’s George Hamilton! He’s perfect because he’s the only human whose skin is actually extra crispy.
— Larry The Cable Guy (@GitRDoneLarry) June 24, 2016
Why is KFC airing a commercial with a darker colonel during the BET Awards pic.twitter.com/Y5Xrxv3lSF
— Legend (@Beygency) June 27, 2016
The extra crispy KFC commercial with the extra dark Colonel during the #BETAwards…ummm…
— Andre Cole (@andrecole) June 27, 2016
KFC is no stranger to new Colonels though, having changed actors numerous times over the past years.
Still, Greg Creed – CEO of KFC’s parent company Yum! Brands – doesn’t seem to be bothered by the hoopla surrounding each change, given a number of people he said are dressing up as Colonel Sanders for Halloween – adults and children.
“They’re actually talking about KFC,” Creed said. “And you can market to love and hate; you cannot market to indifference.”
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]