Highfalutin fashion house Balenciaga has launched new in-game apparel for NBA 2K26, the latest iteration of the highly successful NBA video game simulation series from 2K.
It follows the reveal of the Balenciaga Fall 26 Collection and the Balenciaga NBA Collaboration. This launch further develops on Balenciaga’s interest in engagement with major global gaming brands, acknowledging the world’s entertainment industry as an exciting place to assert individuality and community alike, the fashion house said.
Leveraging this space, select pieces of the Balenciaga NBA Collaboration are now available for purchase in NBA 2K26.
Players can customize their MyPLAYERS with apparel from the collection, including coach jackets, oversized T-shirts, tracksuits, and zip-up hoodies, translating Balenciaga’s House codes into an interactive collaboration in NBA 2K26.
This first selection of apparel is available in-game through 30 January 2026,with additional content debuting in future NBA 2K26 seasons.
The clothing’s primary palette is that of the NBA logo—electric blue, scarlet, and white—plus Balenciaga’s storied black. Many pieces are marked with the numeral 10—as in 10 avenue George V, the House’s address—and a combination of the two brands’ multiple logo marks.
Parallel to this launch, physical pieces from the Balenciaga NBA Collaboration are available to purchase in select Balenciaga stores worldwide and on balenciaga.com, preceding the rest of the Balenciaga Fall 26 Collection.
