Iconic redhead and sun-sensitive Mr Wynstan has returned for another live-action campaign showcasing the simple but effective touches that can keep homes cool this summer.
Australians are gearing up for a festive season where the whole family can come together. But for the sun-sensitive, the hot summer can be an unwelcome guest.
The campaign takes us inside Mr Wynstan’s home as he prepares to receive his whole family for Christmas lunch on the patio. Throughout the intimate tour, we see how Wynstan’s range delivers respite and keeps homes cool in the blazing Aussie sun.
Pete Saladino, senior creative at Paper Moose, said: “We wanted to show that it pays to be the host with the most and ensure the family is cool and comfortable in the summer heat.
“You can’t pick up a made-to-measure Wynstan product on Christmas eve. So we like to encourage our customers to get in early, ensuring they can leave a lasting impression on their guests… and not a touch of crimson!”
A stalwart of Australian radio for decades, this is the second live action campaign by Paper Moose for Wynstan in as many years.
The new campaign is live now on free-to-air TV, BVOD and online.
Head of Product and Marketing: Amelia Taylor
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Senior Creative: Pete Saladino
Art Director: Katie McIntyre
Design Director: Georgia Shillington
Designer: Evelyn Tran
Account Manager: Madeleine Huxley, Hannah Maher
Production: Paper Moose
Director/Director of Photography: Jake Ward
Producer: Jon Buchan
1st AD: Sami Swilks
Production Designer: Octavia Spartels
Editor: Oliver Trauth-Goik
Colour grade: Justin Tran
VFX: Tom Spiers
Sound Design & Mix: Matt Perrott @ Mighty Soun