Motion Sickness has launched ‘The Blood Oath’, an invitation for industry leaders, clients, and collaborators to make a commitment to ideas made by humans.
The Blood Oath arrived as a specimen-style package, complete with a paper knife, instructions, and a form requiring participants to imprint their own blood.
Framed as a “voluntary commitment to human creativity,” the ritual is equal parts provocation and philosophy. It was designed to challenge how seriously the industry is willing to defend the role of human thinking.
Motion Sickness founder & ECD, Sam Stuchbury said: “People often say there’s a humanness to our work. It’s emotional, chaotic, irrational at times, sometimes inspiring, amusing, but honest. Probably because it’s made by people who are all of those things too.”
“Our new chapter felt pretty natural. The confines of traditional ‘advertising’ no longer always match the work we’re making,”
“More often than not, people aren’t just asking us for ads, they’re asking for ideas. Ideas that unlock growth, shift behaviour, and become things people actually care about. They often take shape as very different things.” He added.
The Blood Oath marks a broader shift for Motion Sickness, as it has repositioned itself away from the traditional definition of an advertising agency, and instead to a creative company.
Rather than rejecting technology, Motion Sickness has reframed the conversation, positioning human creativity as a competitive advantage. They will still be making ‘ads’, but they might not always look like them.
Stuchbury said: “When you’re defined as a creative company, you end up in very different places. Over the past year or so, our work has really started to break new ground for us and our clients. Our services now span product, advertising, film, experience and design. Advertising is just one function of many. The businesses that approach us now have big ambitions and often broad ideas of what ‘things’ might unlock their growth. It’s really fun.”
“We’ve noticed that our internal direction and our clients’ excitement has broadened with this new north star, and hopefully our work says more about that than any quote can.”
