Workflow management platform Monday.com has launched a new brand campaign in Australia.
The campaign celebrates the love-at-first-sight effect that monday.com has on customers, ultimately becoming a vital tool in their nine-to-five grind. Creative assets feature various dashboards alongside statements highlighting why people love using monday.com for their work, plus its signature fuzzy purple llama.
The OOH component appears in major commute hubs in Sydney and Melbourne, including trams, train stations, buses, airports, and office screens, showcasing how monday.com can be used.
The campaign also includes a lighthearted commercial set in an office, where employees are introduced to monday.com. An adorable llama appears in the office, set to a playful cover of Rihanna and Calvin Harris’ “We Found Love,” serenading the team and setting a whimsical tone.
As the office workers begin using the platform, their enthusiasm gradually grows, mirroring a love at first sight experience. The ad captures how quickly users can be enamoured with monday.com, which soon becomes an indispensable part of their work. The commercial highlights that when a product truly meets customer needs, falling in love with it comes naturally.
“This campaign is a celebration of the love our customers have for monday.com, and now it’s Australia’s turn. Aussies are known for cutting through the noise and valuing tools that just work. We’re excited to show how monday.com makes work more manageable and enjoyable, no matter your position or where you’re logging in from,” said Stephanie Perez-Israel, regional marketing lead APJ at monday.com.
“We focus on the evolving role of emotion in B2B marketing and speak to how work actually feels. We’ve created something that feels genuine by grounding our creativity in everyday work moments.”
“With this campaign, we set out to break the conventions of category marketing—and prove that SaaS doesn’t have to be beige,” said Robbie Ferrara, Global Creative Director at monday.com. “By leaning into relatable moments, we’re spotlighting the joy and energy monday.com brings to everyday work, and the real impact our platform has on collaboration and productivity.”
