As Black Friday kicks off the busiest shopping period of the year, leading customer engagement platform MoEngage has unveiled a range of new product features to help Aussie marketers win this festive season.
Leading the suite of new functionality is Connected Apps, a low-code framework designed to unify data from messaging platforms, retargeting tools, data warehouses, IVR, and chatbots. It enables marketers to gather and centralise insights, helping deliver more personalised experiences – essential for keeping up with shoppers’ demands during peak season.
In another industry-first, MoEngage has also rolled out bi-directional native integration with Salesforce CRM. As one of the world’s most widely used CRMs, Salesforce stores valuable customer data that marketers can now access and exchange with MoEngage to create personalised campaigns in real time. This integration reduces costs by eliminating custom integration requirements and enables marketers to streamline data flow across platforms for instant, context-rich engagement.
MoEngage has also introduced several features designed to enhance customer engagement:
- Merlin AI for Images empowers marketers to generate a diverse range of images tailored to specific campaign needs, swiftly transforming ideas into engaging visuals. This feature expands brands’ creative potential, enabling them to capture consumer attention with speed and precision.
- Gmail Annotations boost email open rates by embedding images, coupon codes, product recommendations, and offer expiration dates directly within Gmail’s promotions tab. This functionality allows recipients to view key details without opening the email, enhancing engagement by providing immediate value at a glance.
WhatsApp for Transactional Messaging in MoEngage Inform enables marketers to amplify the reach and impact of transactional alerts via WhatsApp, alongside other channels like email and SMS. This addition allows brands to optimise costs while maximising engagement across essential communication touch points.
Additionally, MoEngage has launched Smart Coupon Management, which allows marketers to allocate single-use coupons in real time and manage them via a dashboard. With proactive alerts for coupon shortages and expiration dates, this tool optimises coupon distribution while driving greater customer engagement cost-effectively.
“With the peak season underway, Aussie marketers need tools that allow them to meet consumer expectations in real time,” said Raviteja Dodda, CEO and co-founder of MoEngage. “Our new features are built to equip marketers to engage customers at scale, delivering personalised experiences tailored to unique preferences and behaviours”.
“These innovations mark a significant step forward in empowering brands to engage customers with precision and agility,” added Michael Ricciardone, MoEngage’s country manager in Australia. With streamlined data integration and engagement tools, MoEngage helps brands drive meaningful customer connections from Black Friday through the holiday season and beyond.”
