Mobile Storage Company Uses Gamification To Increase Bookings

Mobile Storage Company Uses Gamification To Increase Bookings
B&T Magazine
By B&T Magazine



Australian mobile storage company Taxibox has built a fully playable online game to improve their conversion rates online. Taxiblox is a block stacking game similar to Tetris, with the twist being that players are given the challenge of rapidly rotating and moving different pieces of furniture so they fit inside a mobile storage unit.

The game is not without reward though, players are incentivised with prizes of up to $50 off their booking if they achieve a high enough score. The team at Taxibox are using the game as a strategy to boost the conversion rate of customers who request a quote for a mobile storage unit. The idea was developed in-house, with the build outsourced to a local developer.

Director Ben Cohn said the project took nearly three months to complete and involved a team of eight people.

“I’ve become an absolute expert at this game, having played it so many times during the testing process” Cohn said. “Some of the most fun aspects of the build were choosing which furniture items to design each shape to resemble. There’s even a Christmas tree that pops up, which looks pretty silly”

The game is being primarily promoted on Taxibox’s social media, with players encouraged to share their score on Facebook at the Game Over screen. Since it was launched at the end of August, the game has been played by more than 1,600 people, with at least 100 making a discounted booking as a direct result of the game.

The game can be played in any browser, check it out here.




Please login with linkedin to comment

Discovery Communications one wave

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]