“Minimalistic Fruit Design!” Apple Set To Sue Tiny Rival Over Its Fruity Logo

“Minimalistic Fruit Design!” Apple Set To Sue Tiny Rival Over Its Fruity Logo

Sure, everyone rips off its products, but it appears US tech giant Apple is far more protective of its iconic logo.

According to reports on the website MacRumours, the trillion dollar tech company is set to sue a tiny health app over apparent similarities to its own pear logo.

Prepear is a US-based meal-planning app that lets users store and organise recipes and it relies on Apple’s mobile App Store to deliver its app.

According to reports, Apple claims the “minimalistic fruit design” of Prepear’s pear logo and its “right-angled leaf … readily calls to mind Apple’s famous Apple Logo and creates a similar commercial impression”.

Apple has apparently filed a notice of opposition before the US Patent and Trademark Office over the Prepear design claiming it is “likely to cause confusion, mistake or deception”.

It’s also claiming that its own Health app is very similar to what Prepear offers and that could create even more confusion with consumers.

Apple claims its Health app “provides a central repository for health and fitness data … one of the categories highlighted on Apple’s Health app is Nutrition” and “consumers readily associate the Apple Marks with medicine, health, and general wellness”.

Prepear was born from a food blog started by dietitian and mother of four Natalie Monson called Super Healthy Kids.

In an Instagram post (which you can read in full below), Monson said she felt a “moral obligation” to take a stand against Apple’s actions.

Monson alleges Apple had done a similar thing to “dozens of other small business fruit logo companies”.

She also alleges that Facebook changed an algorithm to her posts that subsequently halved her traffic.

Monson has also establised a Change.org petition claiming the likes of Apple deliberately bully small businesses.

It’s not the first time Apple has pursued legal action against another company for a similar-looking fruity logo. Last year, the company sent an objection letter to the patent office in Norway, arguing that the political party Fremskrittspartiet had an apple logo that closely resembled its own. It also objected to the logo of a cycling path in Germany that had a vaguely apple-like design.

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Apple

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]